Choosing between PPC and SEO

Choosing between PPC and SEO
If you’re entering a foreign marketplace like France, then choosing whether to use PPC (Pay Per Click) or SEO (Search Engine Optimization) to promote your business can be difficult. This infographic gives some guidelines about when to choose SEO...

Your Action Plan for PPC Ad Text Optimization

Your Action Plan for PPC Ad Text Optimization
When you are composing an ad text, it's important to get organized. First, you need to clearly understand what is behind your message. If that's something that appeals to a large audience and doesn't require much consideration to be bought, ordered...