Today, driving maximum traffic and sales for your e-commerce website has indeed become a difficult mission. Its not that easy to woo your customers to a level that they choose to purchase your products and/or services. Fortunately, we have an easy access to some brilliant e-commerce marketing tricks, which if put into action can shoot up your conversions by an astonishing level. So, here I'm with ten simple marketing tips and tricks that can encourage customers to visit you repetitively in addition to making huge purchases.
1. Get rid of abandoned carts immediately
There are some online shoppers who irrespective of adding items to their carts, choose to abandon the carts during the checkout process. Such abandoned carts can pose as a loop hole in your e-store. Hence, it is recommended to reduce/eliminate these abandoned carts on an urgent basis. You can always choose to convince such customers for completing their product purchase by sending them emails regarding the same.
2. Create exciting exit offers
Even the best-designed e-commerce websites can easily lose potential customers if the product prices seems to be sky-touching. A simple solution to prevent such a situation is to offer free shipping or tempting discounts that can refrain the customers from navigating to an entirely different e-store.
3. Don't delay in capturing maximum number of Email Subscribers
Email is an excellent channel for communicating with potential customers and prompting them to make regular purchases from your e-store. Sending marketing messages via emails is perhaps the best method of making people aware about any coupons or discounts that are available on your product range. Ensure that maximum number of e-store visitors opt for subscribing to your newsletters and emails.
4. Leverage Social Proof
Customers carry a mindset of purchasing from a site which has excellent product reviews and ratings on different social networking websites like Facebook, Google+, LinkedIn, Pinterest etc. You can opt for installing the 'Product Reviews' app(designed by Shopify) which would offer you a convenient way of adding reviews for different products featured on the e-store.
5. Make it convenient for your customers to receive what they're looking for
Well, a badly designed e-store can make you lose multiple customers. Whether it's about the deficiency of a clear value proposition, non-impressive product descriptions or a tedious navigation, all such factors can easily ruin the credibility of your e-store. Therefore, it is recommended to pay attention to each minute detail associated with your e-commerce website. If you've an ill-fitting theme, check out downloading one which can suit your site's purpose in the best way.
6. Incorporate a 'Gifting' section within your e-store
The trend of exchanging gifts has always proved beneficial in nurturing relationships among human beings. As an e-commerce merchant, selling gifts can boost your sales by an amazing level. There are multiple apps that can be installed within the e-store for integration of a perfectly-designed 'Gifting' section that can impress prospective buyers.
7. Hone your Ad Spending
It is a good idea to try out minimal variations on bids available for keywords that can help you identify a perfect business niche. You can opt for Google AdWords which will ensure top ranking for your e-store everyone a user types in your keywords in the Google search box. In addition to this, you can also try advertising on Facebook- a popular social networking website accessed by millions and millions of users all over the world.
8. Engage your customers with Instagram
Your decision to integrate Instagram with your e-commerce website can fetch you maximum customers from different parts of the globe. As per a recent study, it has been found that as compared to other social media platforms, Instagram has the competency of giving a 25% lift to user engagement on your brand. By using the right kind of filters, hashtags and posts, it can become quite convenient for you to build a huge following on Instagram.
9. Opt for up selling your products
Up selling i.e. the concept of selling a product at a slightly higher price while its being considered by a customer is something that will prove a whopping 20 times better as compared to cross-selling via the web. Do ensure to emphasize on how your product is better than the one available at a different online outlet. Don't forget to make your product best fitting for the customers.
10. Make it a point to do excellent market research for anticipating future sales
If you're planning to expand your product line, then it is imperative to evaluate the product demand in the targeted market. Go ahead with doing a detailed keyword research and checking out the latest social media trends. You can also try your hands on pre-selling specific items or listing some products as 'out of stock' to check the number of people who place their order request for the products under focus.
Wrapping Up
I seriously hope the roundup of best e-commerce marketing tricks covered in this post would allow you to make the most of your online presence and help you reach out to targeted customers instantly.
About the Author: Amanda Cline works with Xicom Technologies Ltd- A reputed IOS/Android App Development Services with an excellent track record. When not busy developing great iOS apps, she feel proud in blogging and rendering IT support to individuals and enterprises.
1. Get rid of abandoned carts immediately
There are some online shoppers who irrespective of adding items to their carts, choose to abandon the carts during the checkout process. Such abandoned carts can pose as a loop hole in your e-store. Hence, it is recommended to reduce/eliminate these abandoned carts on an urgent basis. You can always choose to convince such customers for completing their product purchase by sending them emails regarding the same.
2. Create exciting exit offers
Even the best-designed e-commerce websites can easily lose potential customers if the product prices seems to be sky-touching. A simple solution to prevent such a situation is to offer free shipping or tempting discounts that can refrain the customers from navigating to an entirely different e-store.
3. Don't delay in capturing maximum number of Email Subscribers
Email is an excellent channel for communicating with potential customers and prompting them to make regular purchases from your e-store. Sending marketing messages via emails is perhaps the best method of making people aware about any coupons or discounts that are available on your product range. Ensure that maximum number of e-store visitors opt for subscribing to your newsletters and emails.
4. Leverage Social Proof
Customers carry a mindset of purchasing from a site which has excellent product reviews and ratings on different social networking websites like Facebook, Google+, LinkedIn, Pinterest etc. You can opt for installing the 'Product Reviews' app(designed by Shopify) which would offer you a convenient way of adding reviews for different products featured on the e-store.
5. Make it convenient for your customers to receive what they're looking for
Well, a badly designed e-store can make you lose multiple customers. Whether it's about the deficiency of a clear value proposition, non-impressive product descriptions or a tedious navigation, all such factors can easily ruin the credibility of your e-store. Therefore, it is recommended to pay attention to each minute detail associated with your e-commerce website. If you've an ill-fitting theme, check out downloading one which can suit your site's purpose in the best way.
6. Incorporate a 'Gifting' section within your e-store
The trend of exchanging gifts has always proved beneficial in nurturing relationships among human beings. As an e-commerce merchant, selling gifts can boost your sales by an amazing level. There are multiple apps that can be installed within the e-store for integration of a perfectly-designed 'Gifting' section that can impress prospective buyers.
7. Hone your Ad Spending
It is a good idea to try out minimal variations on bids available for keywords that can help you identify a perfect business niche. You can opt for Google AdWords which will ensure top ranking for your e-store everyone a user types in your keywords in the Google search box. In addition to this, you can also try advertising on Facebook- a popular social networking website accessed by millions and millions of users all over the world.
8. Engage your customers with Instagram
Your decision to integrate Instagram with your e-commerce website can fetch you maximum customers from different parts of the globe. As per a recent study, it has been found that as compared to other social media platforms, Instagram has the competency of giving a 25% lift to user engagement on your brand. By using the right kind of filters, hashtags and posts, it can become quite convenient for you to build a huge following on Instagram.
9. Opt for up selling your products
Up selling i.e. the concept of selling a product at a slightly higher price while its being considered by a customer is something that will prove a whopping 20 times better as compared to cross-selling via the web. Do ensure to emphasize on how your product is better than the one available at a different online outlet. Don't forget to make your product best fitting for the customers.
10. Make it a point to do excellent market research for anticipating future sales
If you're planning to expand your product line, then it is imperative to evaluate the product demand in the targeted market. Go ahead with doing a detailed keyword research and checking out the latest social media trends. You can also try your hands on pre-selling specific items or listing some products as 'out of stock' to check the number of people who place their order request for the products under focus.
Wrapping Up
I seriously hope the roundup of best e-commerce marketing tricks covered in this post would allow you to make the most of your online presence and help you reach out to targeted customers instantly.
About the Author: Amanda Cline works with Xicom Technologies Ltd- A reputed IOS/Android App Development Services with an excellent track record. When not busy developing great iOS apps, she feel proud in blogging and rendering IT support to individuals and enterprises.
6 comments
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ReplyGood to read. I pretty much liked it. Hopefully waiting for more good post.
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Here we have some interesting marketing tips and you have presented it in a desirable manner. I would like to use your ideas in my next essay for best essay writing service.
ReplyThese 10 Ecommerce marketing tricks are very useful. Some of them I used before. I reviewed on essay on time review for some essays about marketing tricks and tools.
ReplyAbsolutely zero up app shopify also permitted me to customize couple of settings according to my personal option and when I was completed with this, miracle traffic boot dealt with anything else. On the day that, I began my company on the internet and I had been quite excited about this. After all, now I was employed by my store, my company and that I was controlling according to my choice….
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