ASO - App Store Optimization: How to Get Found On the App Store

Now that you have spent all of this time and money creating your app, you want to make sure it is downloaded and installed by as many people as possible. The most sure fire (and secure) way of doing this is by adding it to one of the big app stores online. There are four of them, and the one you list your app on is dependent upon which operating system you have built your app for.

The big online stores are run by Apple, Google, Microsoft and BlackBerry. However, getting listed on one of their stores is no small task. Not only do you have to prove that your app is secure and stable, you also have to have created an interesting or original app (an original idea), otherwise there is a large chance that the app will be rejected.

Surely once I am on an app store the battle is won
Actually, this is where the battle begins. You can create your own website for your app, but few people will download your app because a lot of people have trouble trusting third party sites. People know that if they buy from Apple, Google, Microsoft or BlackBerry, then the apps have been tested and are far less likely to be insecure of holding a virus/malware. So you need to get yourself on a large app store, at which point you need to start competing with the other apps on there.

The app store with the least amount of apps is BlackBerry, who have a store that holds 100,000 apps. This is no small number, and that is a lot of competition. The company with the most apps is Apple who have over 700,000 apps listed on their app store. So how do you compete with so many other apps? Here are some tips that apply to all four major app sellers.

Consider your key phrases carefully
These are similar to the tagged words that you use with a blog. Your key phrases should revolve around the things that users are going to type into Google and the app store search engines. Do not forget that Google posts results from app stores, so you cannot ignore the influence of Google.

You need to pick and include key phrases to go with you app. Each store allows you to add a certain number of key phrases, so look at what other people have used who have similar apps to yours. Think up some key phrases, type them in, and see if any of your competitors appear on the search results. If they do not, then you may need to re-think your key phrases.

Post a very useful and comprehensive description
Some of the app stores will optimize your app on the search results with what you write on your app description. Some of them will actually lower your search ranking if you only add a small description of your app. Try to make the description comprehensive, very descriptive, but easy to read. Do not be overly promotional as most app stores reject overly promotional app descriptions.

Short, sharp and concise paragraphs
This will make your app description more readable, so that when your app is found, more people will be willing to consider buying your app. Your first paragraph on your description is very important in some of the app stores.

A very appealing mini description
The mini description is the description that appears besides your app when it is searched for within the app store itself. On the search results you will see your mini description appear next to the icon for your app. Sometimes this description appears on the Google search results too, so it is very important that you get it right.

There are two ways that this can be done, and the first is to enter your mini description in the space provided. However, some of the app stores will take the first paragraph of your app description as your mini description. So you need to make sure your first paragraph is short, sharp, saleable, concise and very appealing.

A good and attractive app icon
This is something you should do because some people judge an app by its icon. If yours looks cheap or silly then you are going to lose sales, especially when your icon appears besides the more professional looking ones on the app store.

John Kravz is a representative of Vpn-guru.com. Read more about torguard vpn.

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The Future Of Tracking

GPS Tracking Costs

As the use of GPS tracking gets less expensive the possibilities for its use become too many to even list. But we’re gonna try anyway!  Just imagine a tracking unit on anything expensive, well we have that now actually. But it gets a little difficult to track things that are only slightly expensive. For example liquor bottles at a bar, now if you get down to it they are relatively inexpensive to purchase, especially for a bar.  They buy in such volume that an average bottle of rum like Captain Morgan will probably cost them $13 or $14 (probably even less). But if they are able to pour 40 or 50 shots of rum from one bottle at $4.50 a shot, that $13 bottle is now worth $225!  Now take that across the board, or bar in this case, and you have a lot of money in liquor.

If you are able to track those bottles and the number of times they are turned over to be poured what would the value of that be?  Imagine a bar being able to count the number of time a bottles is poured from, compare that to the night’s receipts and bam, you now know if anyone is skimming off the top!
Staying on the bar and restaurant theme think about the equipment onsite. Large refrigerators and dish washing equipment can run into the tens of thousands of dollars. If you are able to link these machines to a tracking app you can measure the amount of cycles they run through in any given time period. Compare that to the maintenance on these units and owners can see how efficient their equipment really is operating, ort how they can operate more efficiently.

The Pad Lock

I’ve always thought the pad lock was a good idea but if you put that pad lock onto a small object that was easily removed from its location then what was the point?  Imagine a small tracker in a pad lock, not only can it tells you if it’s been moved, but it can tell you if it’s been tampered with or even if and when it was unlocked.  I can think of a lot of applications for a device like this.  A commercial company that has equipment in the field that is locked up well out of the sight of people would love to have a tool like this. What if you went on holiday for a few weeks and left your new grill locked up on the patio.  Will it be there when you get back?  If it is not then just track the lock and see if it’s still with the grill.

GPS feature in phones

We have the ability to find and track our mobile devices now.  They in fact use more than just GPS actually; these devices that are cellular devices can use triangulation from cell towers to find their location.  While it’s not as accurate GPS it does work well.  How about putting this technology into items like watches or your wallet?  Well I’m sure you wouldn’t be surprised to know this is already happening.  There are many different products on the market that can track your wallet or purse for you now.  Technology has come a long way and it’s only going to get better, smaller and less expensive.  We can look forward to saving a lot of time and money in everything we do, simply because of technology!

Citations:

• Learn more about GPS and how it works

Josh Schied, the author of this article and the owner of GPS Tracker App blog, is a passionate technology writer. He likes to blog about everything that is GPS and navigation related. Get in touch with Josh on Facebook.

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