ASO - App Store Optimization: How to Get Found On the App Store

Now that you have spent all of this time and money creating your app, you want to make sure it is downloaded and installed by as many people as possible. The most sure fire (and secure) way of doing this is by adding it to one of the big app stores online. There are four of them, and the one you list your app on is dependent upon which operating system you have built your app for.

The big online stores are run by Apple, Google, Microsoft and BlackBerry. However, getting listed on one of their stores is no small task. Not only do you have to prove that your app is secure and stable, you also have to have created an interesting or original app (an original idea), otherwise there is a large chance that the app will be rejected.

Surely once I am on an app store the battle is won
Actually, this is where the battle begins. You can create your own website for your app, but few people will download your app because a lot of people have trouble trusting third party sites. People know that if they buy from Apple, Google, Microsoft or BlackBerry, then the apps have been tested and are far less likely to be insecure of holding a virus/malware. So you need to get yourself on a large app store, at which point you need to start competing with the other apps on there.

The app store with the least amount of apps is BlackBerry, who have a store that holds 100,000 apps. This is no small number, and that is a lot of competition. The company with the most apps is Apple who have over 700,000 apps listed on their app store. So how do you compete with so many other apps? Here are some tips that apply to all four major app sellers.

Consider your key phrases carefully
These are similar to the tagged words that you use with a blog. Your key phrases should revolve around the things that users are going to type into Google and the app store search engines. Do not forget that Google posts results from app stores, so you cannot ignore the influence of Google.

You need to pick and include key phrases to go with you app. Each store allows you to add a certain number of key phrases, so look at what other people have used who have similar apps to yours. Think up some key phrases, type them in, and see if any of your competitors appear on the search results. If they do not, then you may need to re-think your key phrases.

Post a very useful and comprehensive description
Some of the app stores will optimize your app on the search results with what you write on your app description. Some of them will actually lower your search ranking if you only add a small description of your app. Try to make the description comprehensive, very descriptive, but easy to read. Do not be overly promotional as most app stores reject overly promotional app descriptions.

Short, sharp and concise paragraphs
This will make your app description more readable, so that when your app is found, more people will be willing to consider buying your app. Your first paragraph on your description is very important in some of the app stores.

A very appealing mini description
The mini description is the description that appears besides your app when it is searched for within the app store itself. On the search results you will see your mini description appear next to the icon for your app. Sometimes this description appears on the Google search results too, so it is very important that you get it right.

There are two ways that this can be done, and the first is to enter your mini description in the space provided. However, some of the app stores will take the first paragraph of your app description as your mini description. So you need to make sure your first paragraph is short, sharp, saleable, concise and very appealing.

A good and attractive app icon
This is something you should do because some people judge an app by its icon. If yours looks cheap or silly then you are going to lose sales, especially when your icon appears besides the more professional looking ones on the app store.

John Kravz is a representative of Vpn-guru.com. Read more about torguard vpn.