What is Promotional Merchandise?

Promotional merchandise, as the name indicates, is an essential advertising instrument that can be used to expose your company, products or services to a wider audience. In addition to product exposure, using promotional merchandise, such as custom flash drive, helps in increasing your business’s brand awareness. By far, giving away promo product to prospects for free is one of the best and most effective marketing tools available today. Whether you are looking for a way to establish an advertising space or a tool that would keep you in touch of your past customers, giving away promo products like custom USB drives is a great way to build a profitable and lasting business.

There are a lot of perks that can be obtained from giving away free promotional merchandise to consumers. One of the most obvious benefits of giving away free promo products is its can help introduce your business to a great number of new prospects. Basically, handing out these promo items will not just expose your brand to your local market, but it will help introduce your business to the internet markets as well. Since promotional products like custom USB drives are usually handy and transportable, a great part of your recipients will most likely carry these products wherever they go. If the recipient happens to be a traveler who frequently moves from one country to another, your services, products as well as business will get some exposure to some of the countries where he or she has gone by.

Another benefit that can be derived from handing out free promotional stuff is that it can help you save a great deal of money from your marketing and advertising expenses. While media advertisements from magazines, televisions and radio would cost millions of dollars a year, a dozen of custom flash drives would only cost you twenty five dollars or even less. What’s more, you can get bargained deals for these items when you buy them in wholesale orders. So, if you are looking for an economical yet an effective way of promoting your business, make sure to consider giving away custom promo products for free.

To make the most out of your advertising campaign, make sure to choose promo products that durable and long-lasting. Keep in mind that your advertising campaign will last for as long as your products remain functional and useful. Basically, giving them away during a tradeshow is just the beginning of what might be a very long advertising campaign. If your promo products are durable and long-lasting, your advertising campaign will last up to six years or even more.

Give away promo products that can be used by the recipient on a daily basis. In this case, you can hand out functional and useful items like custom USB drives, pens, calendars, bag, and many more. As much as possible, avoid giving away candies, treats and other edible items.

Always buy promo products from a reputable an established supplier like Save On Promotions. By doing so, not only will you get high-grade promo products, but you also get to save a lot of money from your promotional campaign.

Jasmine is one of the reliable person in promoting products .If you are looking for attractive electronic gadgets then you can visit save on promotions. We have huge stock of components available for you.

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Use Promotional Memory Sticks To Market Your Brand

New creative marketing ideas are what companies are always looking for, for attracting new customers or for endorsing the loyalty of the existing client base. Thou is not new, the promotional memory sticks are one of most effective marketing tools in usage for today’s computer generation, as it provides the most positive and lasting impact.

As the majority of people use a personal computer or a notebook, they will also use different digital data storing devices as the USB flash drives, to collect information, images, presentations, different multimedia files and so on. Also, the computers are used in all kind of environments, at home or at work, so the promotional memory sticks are the best way to expose your company name or logo to a large segment of people without making an extremely large investment. Custom printed or engraved, the promotional memory sticks will help you make people associate your brand with this high-tech gadget and turn to your products or services in their time of need.

Since the USB flash is a storing device, you can use the branded USB sticks to carry your company’s product and service information to you customers or potential clients, along with different presentations or a link to your website, during a well organised marketing campaign. The promotional memory sticks are becoming one of the most popular marketing platforms and tools to send the desired message to your targeted market segment. This method is more attractive, efficient and useful than the regular catalogues or flyers and even then TV or radio commercials, since everyone uses them. Not to mention a lot cheaper.
The promotional memory sticks come in a large variety of shapes, sizes and colours, and you can even create your custom designs. The best way to promote your company with them is to make a strong association between your brand and the shape and colour of the giveaway. For example, a pharmaceutical company can use a flash drive in the shape of a pill, a steel factory could offer a metal bodied memory drive and for the executive suite, the leather memory sticks work very well. You just have to get your customers’ attention with the right design for them, so your gift would stand out from the crowd and become their favourite storing tool. In return they will reward you with their loyalty towards your company’s products or services.

Every company that chooses to invest in promotional memory sticks will have their value returned in increasing sales of products or services. Depending on their technical or design specifications, the branded USB sticks can be cheaper or more expensive, but without any doubt, they will be used on regular basis, making your company’s contact details, logo, brand or promotional message visible every time. Compared to other promotional items, like notepads, regular pens or pencils, mugs and other products, the promotional memory sticks will have more value to your company and clients since they are more practical, useful and visible.

The promotional memory sticks provide a positive impact in every marketing campaign, in the technological world we live in, and act like an incentive that will be used over and over again by the clients themselves. They are the most practical investment for any long term marketing and branding strategy.

Citations:

• Learn more about memory sticks

Eric, the author of this article works as a marketing consutant at USB Company in UK. He likes to blog about USB technology and the manufacturing process in which branded USB flash drives are involved. Check his contribution on Facebook.

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