New creative marketing ideas are what companies are always looking for, for attracting new customers or for endorsing the loyalty of the existing client base. Thou is not new, the promotional memory sticks are one of most effective marketing tools in usage for today’s computer generation, as it provides the most positive and lasting impact.
As the majority of people use a personal computer or a notebook, they will also use different digital data storing devices as the USB flash drives, to collect information, images, presentations, different multimedia files and so on. Also, the computers are used in all kind of environments, at home or at work, so the promotional memory sticks are the best way to expose your company name or logo to a large segment of people without making an extremely large investment. Custom printed or engraved, the promotional memory sticks will help you make people associate your brand with this high-tech gadget and turn to your products or services in their time of need.
Since the USB flash is a storing device, you can use the branded USB sticks to carry your company’s product and service information to you customers or potential clients, along with different presentations or a link to your website, during a well organised marketing campaign. The promotional memory sticks are becoming one of the most popular marketing platforms and tools to send the desired message to your targeted market segment. This method is more attractive, efficient and useful than the regular catalogues or flyers and even then TV or radio commercials, since everyone uses them. Not to mention a lot cheaper.
The promotional memory sticks come in a large variety of shapes, sizes and colours, and you can even create your custom designs. The best way to promote your company with them is to make a strong association between your brand and the shape and colour of the giveaway. For example, a pharmaceutical company can use a flash drive in the shape of a pill, a steel factory could offer a metal bodied memory drive and for the executive suite, the leather memory sticks work very well. You just have to get your customers’ attention with the right design for them, so your gift would stand out from the crowd and become their favourite storing tool. In return they will reward you with their loyalty towards your company’s products or services.
Every company that chooses to invest in promotional memory sticks will have their value returned in increasing sales of products or services. Depending on their technical or design specifications, the branded USB sticks can be cheaper or more expensive, but without any doubt, they will be used on regular basis, making your company’s contact details, logo, brand or promotional message visible every time. Compared to other promotional items, like notepads, regular pens or pencils, mugs and other products, the promotional memory sticks will have more value to your company and clients since they are more practical, useful and visible.
The promotional memory sticks provide a positive impact in every marketing campaign, in the technological world we live in, and act like an incentive that will be used over and over again by the clients themselves. They are the most practical investment for any long term marketing and branding strategy.
Citations:
Eric, the author of this article works as a marketing consutant at USB Company in UK. He likes to blog about USB technology and the manufacturing process in which
branded USB flash drives are involved. Check his contribution on
Facebook.
