Your app is a constant reminder that your business exists
Once an app is installed onto a mobile device, it may act as an ambassador for your eCommerce site. It is a way of reminding your customer that your business exists, which is handy for when they want to buy one of your products. The sheer convenience of the app means that the consumer would not feel compelled to look online for a better deal. The idea of a better deal may not even cross the users’ mind; he or she may simply click your app and buy without a second thought.
Brand recognition is literally installed into a mobile device
Your app should be branded, and if it is then you have inadvertently installed a brand advert onto your user’s mobile device. They are going to be exposed to the app when they search through their apps looking for other programs. Subconsciously, this is going to have a drip-drip marketing effect, where the user does not know that he or she is keeping your brand fresh in his or her mind.
The fact that your app is installed on someone’s mobile device means that they may also form an emotional attachment to it. Most people do not recognize that they have formed emotional attachments to their apps until they are asked to delete some, at which point they experience a feeling of sadness, loss, and even withdrawal in the case of people addicted to their phones (there are more of them than you think).
It is easier than searching online amongst your competitors
If your customer were to go online and look for your products, then he or she would have to search for the product, at which point he or she would be exposed to your competitors. With an app this is not a problem, because the customer simply clicks on your app, finds your products and buys them. There is no risk of your customer being exposed to a cheaper product from your competitor.
A customer can be loyal to your business without even trying
It is nice to be loyal to just one company, but it is even nicer if they make it easy for you. For example, if you personally shop for your groceries online, then you probably use one superstore more often than you use others. Wouldn’t it be nice if you simply had to tap an app when you want to buy groceries? Where all you have to do is pick your items and submit the order? By creating an app, you can give your loyal customers this same luxury (convenience).
You are able to present your products in a more dynamic manner
An app has more potential than a web browser, especially a web browser on a mobile device. With an app you can show people animations involving your products, or product demonstration videos. You can even show them three dimensional images that they may manipulate with their finger.
You could add noises to the app, and even create a live stream so that you can update prices and submit offers that update on the app. You can even create a private area where the app user gets a special discount because he or she downloaded your app.
John Kravz is a representative of Vpn-guru.com. Read more about hidemyass vpn.
