Social media has made an impact on our lives in more ways than one. It not only has changed the way we communicate, but has also allowed us to expand our networking group.
Here are some top areas of our life that social media has strongly affected.
How we do Business
Not too long ago, advertising your business meant a good amount of capital investment. But not so anymore, thanks largely to social networking sites, like Facebook, Twitter, and the like.
Today, almost every business has a presence on these networking sites—and for good reasons. One, advertising online doesn’t cost much. Second, the potential to reach out to a bigger audience group is tremendous (Millions of people log in to Facebook, Twitter, YouTube, etc. every day.). A recently-published article in a leading international daily has concluded that for most small businesses with no ad budget, Twitter is the sole source of marketing that is one of the examples of social media marketing.
With that said, advertising is not the only thing in which social networking sites have proved useful. They also help small businesses collaborate with others and find new employees through Twitter searches, interest-focused Facebook groups, and niche social networking sites.
How we Connect with other People
Most of us like connecting with people who share our interests, and there is no better place to find and connect with like-minded people than social networking sites. Even if your area of interest is a little different than those of the majority of people, for example 16th century poetry, you are likely to find a Facebook group about it or many other people with interest in it on Twitter.
According to a recent study, the time we spend on online networking sites has increased many times over the last few years. While Facebook is still used mostly for connecting and staying in touch with friends, almost half of Twitter users use it to stay connected with their friends.
No doubt, there’s only so much that one can share on Twitter and Facebook. However, people regularly expand their online interactions to in-person meetings.
How we get our News
Each morning, many social networking site users check out the stories posted by their friends and people they are following before logging on to a news site or reading an actual newspaper, partly because of the ‘trust’ factor; after all, these are the people we have chosen to follow.
However, this is not to say that RSS feeds are not being used anymore to stay up-to-date on publications and blogs of interest, because they are. In fact, they are just as popular today as before. However, the list of sources worthy of our attention has grown significantly in the last few years. Moreover, social media gives us a chance to not only get our daily dose of latest news, but to also talk about it with the person posting it.
How we Raise our Voice
Social media increasingly is being used by people to run a social awareness campaign or to raise a voice about things important to them. And with more and more people joining social networking sites, this trend will only get stronger.
About the Author:
Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.
The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Pune and has an experience of 6 years in the field of content writing and blogging. Her work has been published on various sites related to Tableau Training, Hadoop Training, Digital Marketing and more.
