7 Word Press plugins for SEO to Get High Traffic and Ranking

As a Wordpress Website Development Services company, we have to keep ourself updated with the latest trend in SEO to give better service to our clients. So in this blog, I have collected some of the best SEO WordPress themes.

You don't have to utilize these SEO plugins, obviously, but every work differently, so pick and use the ones that best suit your needs.

1. Yoast WordPress SEO Plugin

With over 5+ million downloads, Yoast is the first SEO plugin that each WordPress client should introduce. This single plugin deals with numerous parts of your WordPress site SEO.

Truth be told, if you have been utilizing separate WordPress sitemap plugin, redirection and a couple of different features, you can quit utilizing them with Yoast SEO.

Here are a couple of things that you can accomplish by utilizing the Yoast SEO plugin:

• Increase the value of the landing page
• Increase the value of a single post
• Internet-based life optimization (image, title, and portrayal)
• Make a sitemap file.
• Alter robots.txt and.htaccess
• Google search support combination
• Control ordering of your blog

2. Broken link checker WordPress plugin

An essential and ground-breaking plugin that ceaselessly examines your WordPress site for broken links. It offers a simple to utilize dashboard from where you can rapidly fix those broken links.

It helps in finding and fixing all interior and broken outer links (404 links). 404 links are only impasses for search engine creepy crawlies. It is exceptionally prudent to expel or fix such links.

A comparable plugin is LinkPatrol plugin, which let you control the link juice stream to the outside destinations.

3. Schema Pro WordPress plugin

I have seen a lot of bloggers and advertisers not exploiting simple to-utilize schema markup plugins for WordPress to demonstrate rich snippets in WordPress.

Indeed, by including Schema, you helping search engine to see progressively about your content and its exceedingly suggested for On page SEO.

Utilizing a great rich snippet plugin for WordPress will enable you to show signs of improvement permeability in the search motor. Keep in mind those star appraisals in the search motor? See screen capture underneath:

4. SEMRUSH: (Not a direct WordPress plugin)

While discussing SEO, it is criminal not to incorporate the most famous WordPress SEO tool – SEMRUSH.

SEMRUSH is one tool I have been utilizing throughout the previous five years, and this has been of monstrous assistance from the period of keyword research to optimization and furthermore to follow keyword ranking.

Not at all like others which are plugins, this is an online tool.

Consider SEMRUSH a total SEO suite for individuals with or without SEO abilities.

The most well-known component of SEMRUSH is, it gives you a chance to do the total website SEO review, which encourages you to identify SEO issues that are averting the natural growth of your blog.

5. SEO Image Optimizer

By streamlining your images, you can drive a significant measure of traffic from image search motors. Indeed, even here, at ShoutMeLoud, nearly 1% of traffic is from image search motors, and that is a LOT.

This plugin adds ALT attributes to your images. However, you have to deal with the image name. If you transfer images with names like image002.jpeg or DSC001.jpeg, STOP NOW!

That is an immense misstep.

I recommend you make it a point to begin giving your images progressively important names immediately.

For instance, in this post, I have given the name "WordPress SEO" to the image I utilized.

Speed Optimizer plugin for better client experience:

A standout amongst the least discussed thing when discussing WordPress SEO is client experience. Aside from a strong plan, the speed of your WordPress site has a ton of effect in general SEO optimization. Google has been underlining for a considerable length of time that client experience is a standout amongst the essential pieces of generally speaking SEO.

They have additionally made it open that the site stacking time is currently one of the search engine ranking factors. Thus, for you, it's pivotal now to optimize your site for speed.

If you have never taken a speed test for your WordPress site, this is a fantastic time to do as such. Visit this site and enter your space name to finish a speed test.

6. Cache plugin

Reserving is a notable system to make your WordPress site load quicker.

There are some well-recorded contextual analyses and research out there.

Utilizing a cache plugin additionally helps in bringing down the heap on your server, in this way improving the general execution of your WordPress site.

Nowadays, numerous prominent shared hostings like SiteGround and Bluehost offer inbuilt storing, and you needn't bother with an additional plugin that I have mentioned beneath. Additionally, the lion's share of oversaw WordPress facilitating organizations like Kinsta, WPEngine likewise offers inbuilt cache and CDN.

However, if you utilize some other facilitating which doesn't offer inbuilt cache, you can pick both of the two cache plugins that I have mentioned beneath. Them two are anything but difficult to utilize.

7. Cache Plugin

If you are searching for more proposals, here is the list of best WordPress cache plugins.

I trust the data in this article causes you to improve. If you think we have missed any fundamental or supportive SEO WordPress plugins, do tell us in the remarks segment.

Which different WordPress SEO plugins do you use on your blog? Don't hesitate to suggest any that I should incorporate into this list.

About The Author
Code Wilson is a Marketing Manager at AIS Technolabs which is Web design and Development Company, helping global businesses to grow by Wordpress Development Services. I would love to share thoughts on Social Media Marketing Services and Game Design Development etc.

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Top 6 Local SEO Strategies to Boost Your Rankings In 2019

SEO is a very flexible marketing technique that can adapt based on the company’s requirements. This means different kinds of businesses require different SEO marketing strategies. A company with a nation-wide presence, they might need different types of keywords, content, and related strategies. A company with a local presence will need location-specific keywords, content, and strategies.

SEO is a highly competitive field that requires planning, focus, and proper execution. This is especially true for local SEO because getting attention on local search can bring a lot of traffic. Around 46% of all searches involve people seeking local information. Around 97% of the people surveyed in a HubSpot study said they were looking for a local business.

In this article, we discuss several vital strategies to help boost your rankings in the local sphere during this year.

1. Get Listed on Local Directories

 

One of the first steps to do is to get listed on local directories. This can be a bit of a tedious process because it involves contacting all directories with a local presence and get your business listed on them. However, it is important to get listed to gain more visibility.

While most people will rely on search engines like Google to find local businesses, a directory presence never hurts. It is a good idea to seek out the most reliable directories in your local area and ask to be added. Some of the biggest ones are Yellow pages, White pages, Yelp, Foursquare, and Yahoo.

2. Make Sure Your Contact Information is Accurate 

Inconsistent contact information can tank your company’s reputation quickly. The last thing you want is for a prospective customer to call a listed business number and reach the wrong person. It’s worse if the customer drives to the listed business location only to find that the business moved to a different location months ago. 

That’s why it is important to check all of your contact information like name, phone number, address, business open/close hours, etc. Inconsistent information also influences Google listings. Google takes business contact information from various sources and can post inaccurate information if enough sources have wrong details. This can severely impact your prospective customers. 

3. Claim Your Business on Google My Business

When you search for a local business, there’s a large box that appears on the SERP with all the business information. This box includes the company’s name, contact information, location, related photographs, open/close times, and even reviews. 

Your business will still show up in the box, especially if it has been around for some time. However, you will have no control over the information or no ability to edit it unless you claim the business. A GMB listing will give you a lot of visibility, especially in the local sphere. 

You can add a lot of content there, from company pictures, Q&As, to small blog posts. All of this will enjoy a great deal of visibility. 

4. Create Content for Local Audience 

A local audience will have different needs and expectations from a business. This goes beyond just mentioning the location in the content a couple of times. Make sure you provide information that is specific and relevant to local people. 

For example, if you’re a company that sells bicycles, you can write articles about the best bikes for your local trails and parks. If you’re a gardener, you can create content on the best plants for the local weather. 

This will not only help you attract a more local audience, but also help you get a ranking boost due to LSI words, or Latent Semantic Indexing words. The LSI algorithm tries to understand the context of the content based on the types of words used. If the context matches up with the search engine user's intent, Google will rank the page higher. 

5. Get Backlinks from Local Publications 

Local publications draw audiences who are interested in local information. That means these individuals are more likely to visit your store and buy something. Link building is a very important marketing strategy and can boost your rankings significantly. In fact, Google considers it one of the three most important ranking factors. 

You will have an easier time finding links through local publications because there’s a lot less competition in this field. All you need to do is:

• Create link worthy-content.

• Compile a list of trustworthy and authoritative local publications. 

• Send outreach emails to them with your content. 

• Find dead links or links with poor content on their website and offer to replace them. 

• Find your unlinked brand mentions and ask the publication if they would be willing to addlinks. 

Don’t use illegal or black hat link-building techniques because they will do more harm than good. Google has become very efficient in finding purchased or poor-quality links. The company will blacklist websites that use such techniques. 

6. Optimize for Voice Search 

Think about how most people find local businesses while they're out and about. Most will ask their mobile phones for information. It has become quite common to go, "Hey Siri, where's the nearest coffee shop?" or "Ok Google, find an art supply store."

Around 20% of all mobile searches are done through voice search. Speculations suggest that 50% of all searches might be voice-based by 2020. Mobile voice searches are much more likely to be local-based than text-based. 

All of these facts indicate that you can’t afford to ignore voice search in your marketing campaign. Optimizing for voice search isn’t difficult. You just need to change the keywords and content style to suit voice-based searches. For example, people are more likely to ask questions like how, who, what, why, where, etc. through voice. They’re also more likely to speak full sentences and use a conversational tone. 

Succeeding in the local SEO sphere can be a challenge, but it offers rich rewards. You need to make sure you have a strong online presence with your website, profiles on local directories, and social media for maximum visibility. 

Author Bio 

Justin Kemp is working as a Jr. content writer and blogger with Ranking By SEO. He can be seen blogging about digital marketing, SEO, SMO, PPC, etc.

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5 Tips for Creating an Effective Showcase Site

To make a showcase site is a bit like building a house. You have to find the right location and then progress in stages:

The foundations,
the closed and the covered (wall and roof),
interior fittings (partitions, water features),
embellishments (decoration, painting).

If you want to create your showcase website or redo an existing website, here are the 5 tips for creating an efficient website optimized for SEO.

Define the goals of your showcase site
Before you start creating your site, ask yourself these questions related to your e-marketing:
To whom your showcase site,

what are your customer targets?
What offers do you offer and what do they have of specific, who are your competitors and what do they offer? This analysis will allow you to identify active competitors on the internet who are among the first in SEO. By studying what they did, you will better understand how to reference a website.

If you're doing a website redesign, with Google Analytics, analyze your traffic. How many visitors a day, how long do they stay on the website, what are the most viewed pages. Therefore, set goals.

Define your website creation budget showcase
A showcase site is an investment,and like any investment, there must be a return on investment. It is in these relationships that the question of the cost of creating a website must arise because you will not only set a budget but especially consider where this budget should be invested:

In the creation or redesign of the website?
In web design?
In the purchase of images?
In writing text content?
In creating a blog?

Also, you have to define if you want:

Make your website and be autonomous to animate it. Today you find very professional website creation software that simplifies the creation of web pages to allow you to focus on the indispensable, the content,

has your website created by a web agency? Take the time to choose your partner: communication agency, freelancer, web designer, the solutions are numerous,and none are perfect. The brief and your budget analysis will allow you to compare the proposals on an objective basis and to understand better how the proposed rates are calculated.
Reserve your domain name

Buying a domain name is done through a registrar (OVH, Gandhi, Amen). The registrar is an operator who manages for you the availability of domain names and their attribution.
Buying a domain name represents a cost of around € 15 to € 20 per year.

If you go through a web agency, make sure that the purchase is made in your name and that you own the domain name.

If you use a website creation software, the purchase of a domain name is generally included in the price of the subscription.

Define the terms on which you want your showcase site to be found
We are talking here about keywords. It is essential, from your marketing strategy, to define all the keywords and phrases that best define your business.

If you go through a web agency, make sure that this work is integratedinto the quote and, when creating the showcase site, require the delivery of your full lexical field (all of your keywords ranked by priority).

If you are using website creation software, contact technical support for advice on:
how to find keywords, or place the keywords on a website.

Work your information contents
The quality of your showcase website depends largely on your images and your texts.
When a visitor reaches on your website, it gives 1 to 2 seconds maximum, before deciding to stay or go out. So you have to catch your eye immediately.

Images, photos, videos play this essential role because they carry a message and contribute to the design of your website.

Choose them with care, prefer photos with characters, be exact on their quality.

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16 Super Simple Social Media Hacks to Master Content Marketing

Every business is operated by the lead generation. This lead is primarily gained from digital marketing. As social media evolved into the primary digital marketing platforms of the present day, the need for the online marketers with expert distinct strategies has increased to foresee effective business results.

Content marketing is the high-end grade in social media marketing and plays a prominent role in online promotions with about 28 % of an organization’s marketing budget being spent on it. This shows how important content marketing strategy plays a role in enterprise publicity. 

The powerful content marketing made it easier to execute strategies and convert leads into happy customers.

While many content marketers are already aware of the basic skills of content marketing, there are certain simple hacks to double the results and generate an effective number of leads. If you want to be successful in your content marketing efforts, then try these following simple hacks:

     ⦁    Audience research
Marketing begins with research on the type of audience the business is targeted. Many of the successful content marketers take this phase very seriously. They start with a light research on the basic customer persona and make a note on everything about their demographics.

Most importantly, they arrive at an assumption to get closer to the truth about the audience.

     ⦁    Relevant current content
If blog posts are too generalized, lest people show interest. It is necessary to keep content fresh and always include topics related to the latest industry trends and global events.

Posts related to people’s interest has the higher chance of getting hits and shares.

     ⦁    Attracting Environment
While a writer comes across a new eye-catchy idea or object, that’s the moment he uses his full potential to generate, repeat, and connect with customers to attract attention, loyalty, and trust.
Successful writers create this environment through attractive storytelling, in a most primitive and powerful form.

     ⦁    Content is the king
Don’t hasten when composing a blog post. Firstly, you must make sure that the content is relevant, engaging, interesting, and unique.

If you are successful in the efforts of sharing valuable content across the social media, it itself can get you through the desired results than paid promotions.

     ⦁    Deep content
The important hack also one of the simplest is writing a deeper content. For SEO branding, content should be of the long form. Great content engages both customers and search engines. Longer and deeper content provides more value to the audience and is completely adored by Google.

The length of the content plays a major role in attracting viewers. An average length of interesting articles is estimated to be over 2,400 words.

However, this doesn't mean creation of a redundant copy of articles. Each word must ensure a value to fulfill visitors’ intention.

     ⦁    Draw the reader
Focus on the title and first few lines. The first 10 words must be catchy and informative. These words drive attention when filled with quirky verbs, interesting examples, and uncanny twists. All these things make sure the audience don’t get run over!

Once you grab the readers’ attention, it is time to engage them with simple, interesting stories. If it is achieved, you are sure to build momentum on social media.

     ⦁    Usage of specific details
In stimulating audience visually, authentic stories hold a value. Each sentence plays a role. When the content carries an implicit story structure, the readers experience it through their own memories.
The more specific the text, the more powerful the story will resonate with the audience.

     ⦁    Instilling Tweetable quotes
An easy way to grow following and lead generation is by adding tweetable quotes within the body of an article.

This simple hack requires just an easy downloadable WordPress plugin or any relevant service or application. This process results in a massive growth of leads through social media.

     ⦁    Image optimization
Putting relevant images in the posts brings an attractive appeal to the written text. It transforms the outlook of the blog completely.

Simply putting images won’t work. The images must attract viewers when shared with other major sites.

Adding the name of your site within the image adds a great value for your business. Many applications and tools are available to insert text within the images.

Images incorporating texts also work great on certain social platforms like Pinterest. This image naming convention makes a stamp of your brand in a reader’s mind.

     ⦁     Share-worthy content
If you are the one who runs a social media page for building the business network, then it is an ideal option to share your valuable content that attracts users.

This way your posts are fed in the news feed and are more likely be read and shared.

So, you must go with the flow to enjoy more hits among your followers.

     ⦁     Include share buttons to all posts
Once you have articulated a killer looking content, it’s time to share this content.

Easy Social Share Button

To make the sharing process seamless, include share buttons at the end of every post. This will simplify the process of sharing and radically generate social hype. Social media sharing buttons  make sharing easier. This surely will make a big difference in long-run.

     ⦁     Analysis
Successful content marketers don’t base their success on subjective factors, rather they reckon on the numbers and analytics to see if their strategy is working or not. Instead of just sitting and believing that their readers are engaging themselves; they question them directly. They dig deep, analyze their assumption and validate their results, before making proper changes.

     ⦁     Networking
Rather than concentrating more on eventual pieces to get created and published, successful content marketers invest their part of a time in building a professional network.

Many possible approaches associate with professional content marketing. These include Learning from others, reaching out for guest blogging, widening the network of publishing medium and attaining insights on similar industries. All these make a decent impact on marketing.

     ⦁     Diversification
Successful content marketers don’t stick with a just single area of expertise, instead, they try to expand the types of content they produce, including images and videos (if any). They expand recruitment of guest bloggers from third-party authorities.

This process keep readers engaged, and keep a track of changing reader’s interest.

     ⦁     Experimentation
When content marketers recognize a certain pattern is working, they stick with it thoroughly.
However, along with maintaining ROI, successful content marketers, also experiment on a regular basis, throwing in new topics and content formats that they believe their audience would typically expect. Even though it is a bit risky, and doesn’t always bring fruitful results, yet it keeps you away from falling into a trench.

     ⦁     Long-term nature
Content marketing is known for its long-term nature. The content always has time to alter the existing, outdated points, add new information and audit own strategies to join the ranks of the ruling in class.
 
Conclusion…
To succeed in social media marketing, it is necessary to keep up a cliché-free zone. As the world spins faster, it is tougher to uphold customers’ attention. Wise content marketing draws more customers into your vision and sustains their bond with your products and services.

You are positioned well to acquire better results in terms of the number of leads, shares and closed business by executing these techniques.

Author Bio:

Sirisha Paladhi possesses love and passion towards writing, which brought her into this field. Presently, she is working as a Content Writer at Mindmajix. During her career, she has written many articles on technology innovations. In her pass time, she relishes in making handy-crafts.

LinkedIn URL: https://www.linkedin.com/in/paladhi-sirisha-74987881/

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Chicago SEO Company Professionals At Your Service!

Ever thought if the efforts of your brand promotion are moving to the right side and targeting the potential customers? To gain the best return on your marketing endeavours for your service or product, you need the guidance of an experienced and talented SEO expert who can support you in your website optimisation online. The services of SEO experts can give you benefits in the long run. These experts suggest befitting practices of search engine optimisation that fulfill the objectives and requirements of your business.

There are many Chicago-based marketing companies having experienced and qualified SEO professionals to guide you effectively so that you can undertake your activities of website optimisation successfully. Besides this, they help you in the promotion of your business campaigns to gain good ranking on the search engines. It is all because of SEO professional experts based in the Chicago SEO company. It provides a way on how to target your potential audience easily and faster to bring vast traffic to the site thereby allowing your business growth through global market.

Different SEO firms in Chicago offer you efficient marketing promotion and content writing services. Good content is essential for the high ranking on the search engines. The benefits of good copywriting services are to replace the gap between services and the products. The experts provided SEO content writing services aim to give you a positive impression of your brand and increase your position online by infusing creative ideas into effective communicative words according to the potential audience.

An experienced and qualified SEO content writer know the way of product or service promotion in a way that you can get maximum visibility of your website. By understanding the present market tendencies and the potential audience, they suggest strategic plans to guide the business in its top position worldwide. During the research phase, they identify the befitting key phrases for the site contents to increase its ranking in the search engines. These experts develop contents by following rules and regulation of search engines.

Experts working in Chicago based SEO firms may have good knowledge about different SEO techniques such as Meta tagging, social bookmarking, page optimisation, blogging, keyword selection, and link building. Besides this, they can guide to increase the traffic flow to your website through proper social media channels, marketing techniques and social media optimisation.  A good SEO professional can both execute and develop the SMO promotional campaign by guiding you to get visibility and make a strong connection through the different social media platform.  Also, these experts guide you in the phase of online reputation management. They help your firm of how to spread positive information, reviews and news about your company on the web.

To conclude, if you are thinking about your business promotion, you should consider the services of a good SEO Chicago-based company. It can work if you feel that your business is not moving in the right track and fails to receive adequate returns. You should go forward and get the assistance of the expert from reputed SEO companies in your local area.

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Benefits of Targetting Long Trail Keywords

Even Social Media Marketing needs a strategy

The presence of social media in the lives of everyone around you is undeniable. If you develop a marketing strategy using social media that is successful, you will have many new clients and leads to pursue. The benefits of targeting long tail keywords and using social media are undeniable and the only way you will be able to get ahead in the world of small business. The following are a few steps to take when developing a strategy for your social media marketing.

Listen to What Everyone Is Saying

When you first start trying to develop your strategy, get online and listen to what everyone is saying about your product or product like yours. This helps you to determine who your target audience is and what they are looking for online. Many people make the mistake of just using one form of social media, which limits their exposure to potential customers. You may have started using a social media site as a user, but be sure to conduct your business persona in a much more professional way than you would your personal persona. This will allow your customers to see that you are serious about your business, which will help develop their trust in you.

Develop Your Content

The best thing for you to do with your online content is to use specialized keywords that are specific to your business. Be sure that the content that you put on your social media page is well thought out and professional sounding. The worst thing you can do is to put out unintelligible content that is impossible to follow and easily dismissed. The goal you should have is making sure that your content is informative for you customers and easy to follow for prospective customers.

Early on in your development strategy, you should evaluate how you measure the success or failure of your social media campaign. If you measure your success by the number of followers that you have on a social media outlet, it should not be too hard to have a great deal of success rapidly. But for more long term goals, such as expansion of your business, the success will come at a much slower wait but will be well worth the wait. You should make sure that you always keep the content and posts on your social media up to date to avoid having a stagnant page. Getting help from professionals on what to do regarding your content marketing is important and will help to ensure the success of this venture.

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Lift Your Ratings with Local SEO

Are you looking for a way to boost your ratings on local online searches? Well, then you need to sharpen your local SEO skills with the help of a reputable agency such as Blue Hat Marketing Company (http://bluehatmarketing.com/.) Thanks to their qualified support and service, getting in touch with your target audience right at home could be easier than ever. When more clients know that you exist right in their own neighborhood, you can expect more business and profits to come your way.

Snag Views Right at Home

With local SEO services from a professional agency such as http://bluehatmarketing.com/, your business can rub elbows with the locals and capture the attention of consumers who are living right in your own neighborhood. You will actually be more likely to increase your client base if you focus on local strategies and techniques because people will be more likely to visit a company that is within walking or short driving distance. Being located in the area of your target demographic will also help you rank higher on search engines like Google and Yahoo! so that more Internet users are going to see you and give you some clicks.

Use the Right Tools

With the help of a renown SEO services company, your business can get the assistance it deserves, which will help it to boost its rankings and site traffic. What makes the SEO experts so helpful is that they already have the knowledge and expertise that can get you up and running in no time. Whereas you could school yourself on the ins and outs of search engine optimization, you could let a professional work alongside your business and do the legwork for you. These pros know how to use Google’s Web tools and other techniques to get your website linking to internal and external pages, utilizing the most suitable keywords, and fitting it all into a smooth and seamless web design.

Choose the Right Services

Thanks to incredible resources such as online directories and customer reviews, your business can speak for itself while you work on in-house projects. That is the great thing about search engine optimization techniques; they do a lot of the work for you so that you can focus on serving your current clients to the best of your ability. Using Yelp, Google, and other online tools will provide more information to potential clients who want to know more about your company.

Keep Track of Progress

Finally, it is of the utmost importance to keep a record of how your SEO strategies are working out. It’s great that you have employed the techniques and practices, but in order to make the most of them, you need to be able to see what is working and what isn’t. Also, keep an eye on the competition in your industry or market, because the Internet is a dog-eat-dog world, and there is only so much room for local businesses to share. So check out where your strategy is strongest, as well as where you could revise tactics. All of this planning will be worth it in the end.

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What kind of Designing Consistency Challenges are Faced When You Start Designing Any Website?

Every designing choice that you choose is going to have significant influence on every online website viewers in every one or the other ways. How you choose to design your website defines how long you can keep your viewers intact. Every time its people who choose to visit your website for the first time, will definitely leave a huge impact on your designing styles that will further help you decide your designing styles. However,  viewer's response towards your website designing style is what makes you renowned among other brands that lets you define your organization and years of achievement.

Our next step defines various checklists that might affect your web designing styles. One way to achieve it is by keeping a proper track on whether websites that users view are actually consistent enough to engage them for a long time?  Taking a step towards  a proper step to design any website will surely  benefit your process of designing styles.

Here you can have a look on few criteria that you should consider while maintaining designing consistencies:

•    Typographic consistency level.
•    Vertical consistency rhythm.
•    Typographic alignment consistency.
•    Typeface consistency.
•     Typographic navigation procedure across the web page.
•    Graphical consistency patterns.
•    Convey a consistent information through various website  images.
•    Color matching patterns.
•     Image texture consistencies.
•    Maintaing a single image size across the website efficiently.
•    Colour consistency level across your whole webpage.
•    Proper Icon and button consistency placing methods.
•    Initiating same icon across the webpage.

Above are few points that every web designer should consider while designing any website.

What kind of consistency challenges are associated while designing your website?

Well, maintaining your web designing  consistency is extremely an important factor to be taken into consideration to avoid any kind of consistency issues by initiating users to understand about your website goals. Almost half of the web designer  fails to develop a professional  web designing consistency level that is highly important for attracting more and more online viewers to promote your website as well as for promoting your brand power. So what kind of consistency challenges you can face in terms of web designing process?

Here are key points:

•    Loosing brand identity easily
It's quite an usual thing that most of the viewers might get distracted from any website page that they are viewing. One of the key reasons for this is, sudden changes that are made into your designing styles for your websites to match the current market trends and as a result it often leads to loosing your brand name.


Solution: One way to avoid this is: it should be
kept in mind for every web developers that they  
should constantly look for how other brands, how
they are maintaining their designing consistency
level to promote their brands and websites.

•    Difficult to maintain a consistent website designs
To acquire all the web designing consistency features, it is necessary to keep your website contents updated everytime to increase the traffic of your website in various search engines.

Solution: Such challenge can easily be overcome by working with wide range of web designing styling guides. But yes this is also true that frequent website content monitoring process can be highly beneficial for  maintaining any website's consistency level.

•    Working with fresh web designing patterns

Maintaining high quality content on your website can sometimes be a challenging task. Designing consistent websites plays a vital role for promotion of your newly developed  brands. Adding new events and fresh designing styles will initiate a unique platform for every viewers to stay on your website for a long time.

Steps to enable a high web designing consistency rates:

•    Distinct and Consistent Typography

•    Following a simple designing pattern
•    Enhanced visual treatment

Why designing consistency is important for developers?

•    To avoid confusion
•    To engage more and more viewers on your website
•    For branding purpose
•    Increasing your returns


Types of designing consistencies:
•    Internal Designing Consistency

Within internal web designing consistency, there are few methods to be included:

Color
Color consistencies for your website designing throughout your website plays a vital role.

Layout grid and navigational structure
Every web designer should follow a proper layout patterns as well as proper navigational process throughout your website designing patterns.

Working with proepr background elements
Attaching Advance Web logos
Working with advance and enhanced web logos defines high website designing consistency levels of website. Working with proper icons help users learn about your website easily.   

•    External Designing Consistency.

External Designing Consistency deals with the following designing rules:





1.    User interface elements.
2.    Layouts.
3.    Links.

Creating style guides:

•It describes regarding advance web designing consistency guidelines and standards for different types of products to ensure high designing consistency rates of your websites.

•Offers a deep understanding of basic templates, style sheets, designing rules and various designing methods.

•Every web designer should concentrate on reading an entire style guide document before working on any website projects.

Clarity
 
Clarity is another consistency feature that plays a vital role in designing your website with high consistency level. Here are few facts that you should take into your consideration in terms of consistency rates of your web designing styles:

•    Website's screen information must be short and relevant.
•    Should be able to convey users about various products easily.
•    Apply  minimum keystroke effort on your websites.
•    Obtain relevant inputs for designing any website
•    Should be easy to understand your website content.

Consistency in the Cross-Channel Experience

Users often follows a Cross-Channel User Experience process that are identified under four key elements of a usable cross-channel experience:

•Consistency.
•Seamless.
•Availability of designing materials.
•Context Specific.

Author Biography:
With the promising and effective experience Samuel Dawson has contributed a lot in website design and develpment industry. He has been a great developer who loves to convert website to WordPress files  in Rochester, USA. He shared a significant content above on the visual consistencies that are faced during web designing.

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Top 6 Social Media Platforms that Offer the Greatest Organic Reach

 

Social media platforms are a great way to reach out to a wider market and get their genuine opinions about your products and services. However, with the ever-increasing competition in the market, organic reach has been replaced with the paid reach where marketers spend money to promote their business on Social Media. Unfortunately, this is not how you succeed in your online business and drive genuine traffic to your site. Therefore, it is quite necessary that you realize the significance of organic reach and work for it.

We have compiled the list of top 8 social media platforms that offer greatest organic reach. Have a look.


1.    Facebook:  Facebook is certainly the best platform to promote your website. But the increasing popularity of this social networking site has arisen many challenges for the webmasters. Facebook has recently proclaimed that it will minimize the overly promotional page posts. With this proclamation comes the bad news for a majority of webmasters since it was one of the best ways for pages to improve their organic reach directly. A study has shown that Facebook pages that have million likes receive only 2.27% average organic reach. As an instance, if your page has 64.5 million likes, you can only reach around 1.5 million fans. Thus you have to pay to increase your organic reach. However, there are various ways to improve your organic reach such as posting fascinating content, videos and sharing things that your audience is most interested in.  

Tips to improve organic reach:

1.    Post at non-peak times: Yes, you probably have heard that you should share your content at the peak times. But let’s consider it this way, if there is less things being shared on Facebook, there are more chances for you to stand out.

2.    Share self-explanatory images: It has shown that self-explanatory images reach more audience than normal images. The matter of fact is that nobody likes to read long articles word by word. Web users like to scan information and nothing beats self-explanatory images.

3.    Listen to your audience: It’s always a bright idea to engage your audience with questions. This way you can ensure that you are serving to the right audience with the right products.

2.    Twitter: Twitter is yet another most frequently used Social Media platform to post the recent updates. It is said, “Be brief, for you might not get a chance to complete yourself”. Perhaps, this is the reason why Twitter provides you with only 140 characters to post. However, with this limitation of words comes the difficulty of reaching the targeted audience. Also, the average interaction rate on Twitter is 0.03% only. In simpler words, for every 1 million followers the average interactions are 300, which means there are very less chances of reaching to even half of your followers.

A research by more than 100 brands has found that there are certain tactics to drive the highest traffic from Twitter.

•    Include auto-expanded photos:
Twitter is gradually converting into a visual network and adding photos and videos can greatly improve your organic reach. A recent study by Buffer has shown that an average number of tweets with photos get 35% boost in retweets while videos manage to receive 28%.

•    Leverage Real Time:
Twitter is certainly all about real time events and conversations and this is why a majority of brands have seen a huge jump in their retweets and organic reach by leveraging real-time. Make sure you stay true to your brand while joining in the conversation. 

Here is a great example to justify what we are talking about:
British airways tweet when the Royal baby girl was born:

3.    Google+: Google+ is the product of the search engine giant Google. Therefore, it is the best social media platform present today. However, Google+ has recently removed most of its features. It only has limited features now such as communities and collections. And in order to make the most of these features, you have to be active on it. Facebook and Twitter being the most popular platforms make many webmasters overlook the power of Google. However, you probably don’t know that for every Google+ interaction, a brand attracts 0.09% of follower count which is less, but it can be increased if you share it in different communities and collections.  

4.    LinkedIn: A post on LinkedIn can attract 20% organic reach provided it engages users. This number can even increase up to 60% only if you post more often. To boost the organic reach on LinkedIn, you should post more professional and informative data. For an instance, you can post case studies or may be an informative article on how to set up a business. Anything and everything you post on LinkedIn would help you widen your professional network. However, you need to ensure that you post at the peak time i.e. during business hours.

5.     Pinterest: You need to make sure that you have an active Pinterest account if you want to promote your brand. Studies have revealed that the organic reach on Pinterest is much more than Facebook and Twitter because your pins are visible to greater number than the number of your followers. You probably don’t know that a Facebook and Twitter posts offer 90 and 24 minutes of visibility respectively whereas Pinterest can provide 151,200 minutes according to a recent study. To improve organic you can add PIN IT button on your blog and share infographics on your Pinterest account. Really, sharing infographics on Pinterest does work.

6.    Instagram: Instagram, as you know is used to post pictures and videos. And it is actually very difficult to measure your organic reach on this platform. As a matter of fact, Instagram holds a total of 20% of the Organic Search.

Hastags:
You can improve your organic search on Instagram by actively commenting on other followers’ posts. Using the correct #hashtag can help you big time because that is used for the searching on social media.

Shoutouts:
Shoutouts are another way to reach a wider audience. However, only few brands are aware of this strategy and thus it is hardly used. In shoutouts, you can ask account holders with a large number of followers to share one of the best photos of your brands with his/her followers to improve organic reach and in return you can do the same to give back the favor.

Although the organic reach has declined but it would be too soon to say that it is out. Because technology can surprise you anytime.

Author Bio - Nirdosh has a knack for exploration and loves to dig into WordPress, and share her knowledge with others. She is currently working with WP Daily Themes. She is also a programmer, a writer and a motivational speaker.

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How Social Networking Impacts People Life

Social media has made an impact on our lives in more ways than one. It not only has changed the way we communicate, but has also allowed us to expand our networking group.

Here are some top areas of our life that social media has strongly affected.

How we do Business
Not too long ago, advertising your business meant a good amount of capital investment. But not so anymore, thanks largely to social networking sites, like Facebook, Twitter, and the like.

Today, almost every business has a presence on these networking sites—and for good reasons. One, advertising online doesn’t cost much. Second, the potential to reach out to a bigger audience group is tremendous (Millions of people log in to Facebook, Twitter, YouTube, etc. every day.). A recently-published article in a leading international daily has concluded that for most small businesses with no ad budget, Twitter is the sole source of marketing that is one of the examples of social media marketing.

With that said, advertising is not the only thing in which social networking sites have proved useful. They also help small businesses collaborate with others and find new employees through Twitter searches, interest-focused Facebook groups, and niche social networking sites. 

How we Connect with other People

Most of us like connecting with people who share our interests, and there is no better place to find and connect with like-minded people than social networking sites. Even if your area of interest is a little different than those of the majority of people, for example 16th century poetry, you are likely to find a Facebook group about it or many other people with interest in it on Twitter.

According to a recent study, the time we spend on online networking sites has increased many times over the last few years. While Facebook is still used mostly for connecting and staying in touch with friends, almost half of Twitter users use it to stay connected with their friends.

No doubt, there’s only so much that one can share on Twitter and Facebook. However, people regularly expand their online interactions to in-person meetings.




How we get our News

Each morning, many social networking site users check out the stories posted by their friends and people they are following before logging on to a news site or reading an actual newspaper, partly because of the ‘trust’ factor; after all, these are the people we have chosen to follow.

However, this is not to say that RSS feeds are not being used anymore to stay up-to-date on publications and blogs of interest, because they are. In fact, they are just as popular today as before. However, the list of sources worthy of our attention has grown significantly in the last few years. Moreover, social media gives us a chance to not only get our daily dose of latest news, but to also talk about it with the person posting it.

How we Raise our Voice

Social media increasingly is being used by people to run a social awareness campaign or to raise a voice about things important to them. And with more and more people joining social networking sites, this trend will only get stronger.

About the Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Pune and has an experience of 6 years in the field of content writing and blogging. Her work has been published on various sites related to Tableau Training, Hadoop Training, Digital Marketing and more.

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Tread Carefully When Choosing A Content Management Solution For Your Business

Planning a company’s website strategy can be a tough. If you’re trying to decide on a content management system as the foundation to your organisation’s online presence, you’ve probably trawled through many possible options.

So what features are important? What CMS is right for your needs? Here’s some ideas to point you in the right direction:

What Are Your Goals?
How much content are you going to be publishing? What is the strategy for getting that content in front of your potential customers? If you’re leaving publication in the hands of your staff, then you need to consider ease of use. If you’re employing an outside company to help you, you need to consider the industry standard options. Once you’ve picked a CMS, you’re going to find it a real headache to change course if the feature set doesn’t allow for future expansion, or doesn’t offer the ease of use you require from day one.

Decide On A Budget
Open source software will offer huge savings over a proprietary system. You’ll have a wider range of customisation options and the opportunity to tailor every detail to your own needs. Open source solutions like Wordpress also allow you to tap into a huge pool of developer options, as this type of open source solution is hugely popular with a massive user base. On the flip side, a paid-for enterprise solution will likely be less customisable and cost more in terms of both monthly outlay and technical development, but will come with very strong security features and dedicated support staff for more complex applications.

Check Out The Competition
If large corporate organisations are using a particular CMS with a high frequency, it’s a good sign it’s a safe option. You need to know that your solution will be supported for years to come and that it has an active user base, or you could be left in the dark if it falls out of favour with developers and designers.

Behind The Scenes
Before you dive in and sign up for a CMS, you need to understand that the hosting required may differ in terms of software requirements and ease of set up. Not every CMS will work with every type of programming language, especially where databases are concerned. You need to make some investigations about this before you enter into a long contract with your hosting company.

Can You Use The CMS For Marketing Campaigns?
CMS systems from companies like Siteglide feature complex and comprehensive tools for managing your marketing campaigns. For more information please refer to : http://www.siteglide.com. If you need the ability to send emails, monitor your results and manage secure areas and ecommerce, then you might be better signing up for a paid-for, enterprise style service.

Can You Migrate?
It shouldn’t be a huge issue, but it’s worth making some checks to determine if your current content can be easily migrated and organised on the new CMS. This could be a potential headache that leaves you with unacceptable amounts of downtime and chaos.

Choosing a CMS for your business is a process that requires some careful planning and consideration. Check the competition, weigh up the available options, and only make a decision after you’ve checked out all of the options.

Wendy Lin is a freelance writer who specialises in guest blogging. She is a CIO of 2 businesses and is also a watercolour painter.

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Guest Blogging Vs. Article Marketing: The Contest Heats Up

Internet searchers channel out all articles holding copied substance. Most article indexes characteristic posts that have been distributed on handfuls and even many different locales. Along these lines, the substance distributed in article catalogues is not exceptional. Then again, guest blogging includes composing a totally extraordinary post for another person site or website. Provided that you distribute your article on a trustworthy website, you will get several quality backlinks.

About Guest Blogging and Article Marketing

Both procedures include composing substance that will be posted on another person site. Despite what system you utilize, you will be permitted to embed a connection to your site into the asset box. In the vicinity of 99% of the locales and writes that permit guest posts won't permit an article that has been distributed someplace else some time recently. The coming of programmed tameness programming has made many spamming catalogues with in excess of six billion duplicates of a revamped article. Guest blogging has far less spamming.

A portion of the fundamental profits of article marketing are:

• Free publicizing 
• Increased activity 
• Online systems administration and introduction 
• Relevant backlinks 
• Link prominence

Quality articles that get grabbed from registries and republished on different sites can carry you relentless activity and increment the amount of connections indicating your site. Guest blogging has very nearly the same profits as article marketing. Some SEO specialists accept that guest posting creates higher quality interfaces than article accommodation. Furthermore, guest posting can help you build validity online and get new bookworms for your website or site.

The competition: going on for since the dawn of the internet

Throughout the last couple of years, the adequacy of article indexes has diminished because of copy substance. Numerous webmasters submit low quality articles just for getting a backlink. When you offer to compose a guest post, the web journal manager will oblige you to give high calibre content. This third party referencing strategy can help you get focused on movement and subscribers, secure yourself as a compelling voice in your corner, and pick up presentation on the Internet.

Guest posting pounds article marketing hands. While both routines work, guest blogging is an improved method for building pertinent connections and advertising your online business. In the event that you need quicker brings about terms of SEO, you can utilize different methodologies within expansion to guest posting. Everything comes to what amount of time you are ready to contribute commercial how hard you are ready to work.

Getting more individuals to read your sites or your articles are evidences that you are well known in the field that you are in. Prevalence can accelerate more movement and therefore your site's prosperity.

There are clashing thoughts on which can get you more famous, yet you could make certain that doing both you can truly realize this. Blogging and article marketing can give you more excellent arrive at and all the more well known in the specialty market you are in.

In article marketing, the catalogues you are submitting your articles to, regularly won't permit pictures or steer connections to different destinations. You can influence your article substance from your articles to the websites you posted and you might see much more stupendous effects. Investigating on web journals in your specialty can give you more thoughts for substance in your articles.

Harold J is a professional guest blogger. He loves to write tips and tricks on how to write guest post to get better search engine ranking.

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4 Ways to Become a Plagiarist and Only One How to Avoid it

Today, in the digital era, becomes a victim of plagiarism is not worth nothing, and even easier to become a plagiarist, even though this. So there are a few steps to become a great plagiarist:

1 - using the “copy-paste” method of writing.
2 – borrowing other’s person material and rewrite it.
3 - submitting someone’s work as your own.
4 - downloading already made articles from internet.

As you can see, it’s quite easy to make a career of a plagiarist. You don’t need to have any special skills or take special courses, all what you need: internet, a bit of impudence and unwillingness to work by your own. But, actually nowadays plagiarism is a huge problem, it has firmly entrenched in almost every sphere of life in our modern society. This phenomenon spreads more and more and, there are not so many ways to solve this problem.

Struggle against plagiarism started long ago, but there are only a few methods, which proved the effectiveness. One of them is online checker of plagiarism. Actually there are many special web-sites, where you can check your article on plagiarism, for example contentplagiarismchecker.com – service which was made to verify the originality. It is fairly easy to use, just copy your text and paste it, and you will see the level of similarity. If it’s high (it will be high, if you use one of the fourth method which we have spoken before), you need to rewrite your text to decrease this level. Actually such programs are the only who can struggle against plagiarism. So if you don’t want to become a victim of plagiarism - сheck all the texts that you work with using this sites.

Written by Emily Dawson, the philologist. She has spent the greater part of her career in learning and researching, loves to share the knowledge.

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How To Troubleshoot Google’s Local Ranking Failures?

  

After having put in a lot of time and effort towards building a flawless website, it can be daunting to encounter a fallout in Google’s local ranking. The trauma of suffering from a lower Google local ranking can lead into a reduction in the company’s reputation as a whole.

Fortunately, when there are problems, there are solutions as well. The same goes for reduced Google local rankings as well. Being familiar with the steps for troubleshooting this issue, you can easily combat the local ranking failure for your website. So, without letting you wonder anymore, let me walk you through a tutorial that will outline the steps that can turn beneficial when it comes to troubleshooting a website’s falling Google local ranking.

Step 1- Check for reports of mass issues or bugs
 

As the first and foremost step in troubleshooting low or lost Google local ranking, you must gain an instant access to reports that contain a collaborated list of issues that might be present in the website. Look out for any unresolved bugs that might be interfering with the Google local ranking of your website.

Talking about mass issues, the thing that you need to discover is whether a single issue is causing your website’s Google local ranking fallout or whether there are a number of issues causing the problem. You can start discovering this by visiting the Google and Your Business Forum where you can search for the problem you’re experiencing with your website. If you detect multiple threads reporting your identical issue, right from the time you’ve been encountering the problem, then there are good chances that a specific bug or a recent Google update might have been the reason for the problem. Once you’re clear on the issue, you can re-access the forum for related solutions that have been provided by experts.

Step 2- Check out for any Google Quality Violations 

 

One of the most significant reasons behind a lower Google Local ranking is a possible violation of Google’s quality guidelines. So, if you’re a bit dicey about having violated any Google standard, then it’s better to go through the Google Places Quality Guidelines and check out whether your website follows each one mentioned here or has violated anyone of the rules mentioned here.

Check whether mistakes have been made in relation to the naming of your business, phone number, address and other related components. Remember, breaking even a single Google rule can cost you a lot on your Google rankings. Hence, be sure your website hasn’t violated any of these rules.

Step 3- Watch out for any duplicate Google+ Local Listings


Excluding multi-partner practices like law firms, hospitals, restaurants etc. every business is allowed to have just a single Google+ Local Page per location. If your business website has more than one Google+ Local Page, it is likely to cause a lower/lost Google local ranking. While sometimes, duplicate Google+ local listings are created intentionally, there are times when they are built by spammers for undertaking hazardous manipulations. In either of the cases, duplicate local listings can cause a considerable harm to the website under focus.

Components that allow you to detect local listing duplicates include the name of business, address, phone number, product/service categories and product/service descriptions. Even if you find it challenging to detect any variance, it is better to check your website for duplicate listings, especially if your website is facing local ranking issues.

Step 4- Discover Website Quality Issues

Yet another critical reason behind a lower/lost Google local ranking is a bad performing website. As an entrepreneur, it’s your website’s on-page quality and methods you use for marketing it that play a vital role in the local search rankings. While troubleshooting local ranking issues for your website, it is recommended to look into aspects including the following:

• Is your website optimized for the local search engines?
• Do your website’s title tags contain related keywords?
• Does your website feature clear and crawlable navigation?
• Do Google Webmaster Tools indicate 100% crawling of your website?
• Does your website look professional or is it full of spelling and grammar errors. 

Wrapping Up
So, these were the 4 basic steps, which if followed seriously can allow you to troubleshoot the lost/low Google local ranking for your website. I’m sure you’d have found these steps easy-to-follow. Don’t forget being friendly with Google means a greater customer base. Hence, make efforts to ensure that your website is in sync with all the standards that form the basis of a well-defined search engine friendly website.

Please don’t forget to share your views/opinions on the above post. 

Author Bio:
Edword Jones is a web developer by profession and a writer by hobby and works for OSSMedia Ltd a leading Custom Joomla Development company. He loves sharing information regarding Drupal, Joomla, Magento and Wordpress development tips & tricks. If you are looking for Joomla Developers for Hire then just get in touch with him.

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3 SEO Content Bits to Boost Your Site’s Traffic

Bells and whistles – you’ve managed to fill every page of your site with these. Intricate details sit and stare back at users, site visitors, even to those inanimate bots. Let’s assume you haven’t forgotten to do the same kind of pampering with your content. 

Wait... what?! You did forget. Frankly, you are not alone. A whole bunch of other SEO folks out there (you know who you are) neglect to integrate content in their daily duties. Sure, there are wide ranging SEO techniques waiting to get implemented, right?

But that doesn’t mean you can’t treat content with the same scrutiny and confidence. Content makes the bulk of pages and multiple sites. It is your primary offer to the unsuspecting net user.

To help your content get back to its tiptop shape, here are 3 bits of SEO Content awesomeness:

1. Keywords: the long tail trend

1.  

It’s not that accurate keywords aren’t working anymore. It’s just the trend and the undeniable direction search engines have been prepping for. Most search engines have started to anticipate the coming of human-form search queries: question-like statements.

Long tail keywords support this type of statement queries. Search engines are adjusting in line to this anticipation; it’s time for your content keywords to catch up.

2. Review of existing literature
 
It’s safe to assume that what you’re giving your users is unique. But really, it is no longer safe to think so. In fact, to truly reach the peak of the content’s potential, it is important to assume otherwise: that the rest of the content curators out there are giving the same piece of advice.

Then what? Go act on this belief. If it were true, perhaps, you must study how others have been delivering the goods. If you are planning to give the same piece of advice, think of a different approach to presenting it. Then think of things that you can add in the mix: humor, insider’s tip, so forth.

3. Fusion of eye candy 

Investing in good texts – with zero grammar or plagiarism errors – is an established ingredient for helping SEO pros boosts their sites. But that is not the end of it. Content wordsmiths can do as far as adding videos, infographics, and thought-provoking images.

These extra sweets need to be relevant; otherwise,they only risk creating unhealthy distractions for your viewers. Also, try to create uncanny connections, like a Pokémon Psyduck (a symbol for dilemma and headache) plus a nagging issue. These kinds of connections don’t just reflect clever bouts of awesomeness; it also makes viewers laugh – a better substitute to a yawn-inducing piece of crap in front of them.

Creating powerful or compelling content is a challenge in itself. This is one sufficient reason to stick and work for it. This kind of attribute sits well among SEO pros, particularly, those who love challenges.

Ultimately, content is part and parcel of the most fundamental SEO techniques. That being such, there are no incentives in ditching it. So, why ditch it?

Authir Bio: Hi I am Chris Johnson, an expert-level blogger with a blogging experience of 9 years. I tried several different niches (like business, finance, sports, health). Yet, I chooses to settle mainly for his favourite: the Education niche.

Follow me at:
G+ -https://plus.google.com/u/0/112780820750067389728/posts
Twitter- https://twitter.com/babyChris818
Facebook - https://www.facebook.com/johnson.chris808

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