Guest Blogging Vs. Article Marketing: The Contest Heats Up

Internet searchers channel out all articles holding copied substance. Most article indexes characteristic posts that have been distributed on handfuls and even many different locales. Along these lines, the substance distributed in article catalogues is not exceptional. Then again, guest blogging includes composing a totally extraordinary post for another person site or website. Provided that you distribute your article on a trustworthy website, you will get several quality backlinks.

About Guest Blogging and Article Marketing

Both procedures include composing substance that will be posted on another person site. Despite what system you utilize, you will be permitted to embed a connection to your site into the asset box. In the vicinity of 99% of the locales and writes that permit guest posts won't permit an article that has been distributed someplace else some time recently. The coming of programmed tameness programming has made many spamming catalogues with in excess of six billion duplicates of a revamped article. Guest blogging has far less spamming.

A portion of the fundamental profits of article marketing are:

• Free publicizing 
• Increased activity 
• Online systems administration and introduction 
• Relevant backlinks 
• Link prominence

Quality articles that get grabbed from registries and republished on different sites can carry you relentless activity and increment the amount of connections indicating your site. Guest blogging has very nearly the same profits as article marketing. Some SEO specialists accept that guest posting creates higher quality interfaces than article accommodation. Furthermore, guest posting can help you build validity online and get new bookworms for your website or site.

The competition: going on for since the dawn of the internet

Throughout the last couple of years, the adequacy of article indexes has diminished because of copy substance. Numerous webmasters submit low quality articles just for getting a backlink. When you offer to compose a guest post, the web journal manager will oblige you to give high calibre content. This third party referencing strategy can help you get focused on movement and subscribers, secure yourself as a compelling voice in your corner, and pick up presentation on the Internet.

Guest posting pounds article marketing hands. While both routines work, guest blogging is an improved method for building pertinent connections and advertising your online business. In the event that you need quicker brings about terms of SEO, you can utilize different methodologies within expansion to guest posting. Everything comes to what amount of time you are ready to contribute commercial how hard you are ready to work.

Getting more individuals to read your sites or your articles are evidences that you are well known in the field that you are in. Prevalence can accelerate more movement and therefore your site's prosperity.

There are clashing thoughts on which can get you more famous, yet you could make certain that doing both you can truly realize this. Blogging and article marketing can give you more excellent arrive at and all the more well known in the specialty market you are in.

In article marketing, the catalogues you are submitting your articles to, regularly won't permit pictures or steer connections to different destinations. You can influence your article substance from your articles to the websites you posted and you might see much more stupendous effects. Investigating on web journals in your specialty can give you more thoughts for substance in your articles.

Harold J is a professional guest blogger. He loves to write tips and tricks on how to write guest post to get better search engine ranking.

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How To Troubleshoot Google’s Local Ranking Failures?

  

After having put in a lot of time and effort towards building a flawless website, it can be daunting to encounter a fallout in Google’s local ranking. The trauma of suffering from a lower Google local ranking can lead into a reduction in the company’s reputation as a whole.

Fortunately, when there are problems, there are solutions as well. The same goes for reduced Google local rankings as well. Being familiar with the steps for troubleshooting this issue, you can easily combat the local ranking failure for your website. So, without letting you wonder anymore, let me walk you through a tutorial that will outline the steps that can turn beneficial when it comes to troubleshooting a website’s falling Google local ranking.

Step 1- Check for reports of mass issues or bugs
 

As the first and foremost step in troubleshooting low or lost Google local ranking, you must gain an instant access to reports that contain a collaborated list of issues that might be present in the website. Look out for any unresolved bugs that might be interfering with the Google local ranking of your website.

Talking about mass issues, the thing that you need to discover is whether a single issue is causing your website’s Google local ranking fallout or whether there are a number of issues causing the problem. You can start discovering this by visiting the Google and Your Business Forum where you can search for the problem you’re experiencing with your website. If you detect multiple threads reporting your identical issue, right from the time you’ve been encountering the problem, then there are good chances that a specific bug or a recent Google update might have been the reason for the problem. Once you’re clear on the issue, you can re-access the forum for related solutions that have been provided by experts.

Step 2- Check out for any Google Quality Violations 

 

One of the most significant reasons behind a lower Google Local ranking is a possible violation of Google’s quality guidelines. So, if you’re a bit dicey about having violated any Google standard, then it’s better to go through the Google Places Quality Guidelines and check out whether your website follows each one mentioned here or has violated anyone of the rules mentioned here.

Check whether mistakes have been made in relation to the naming of your business, phone number, address and other related components. Remember, breaking even a single Google rule can cost you a lot on your Google rankings. Hence, be sure your website hasn’t violated any of these rules.

Step 3- Watch out for any duplicate Google+ Local Listings


Excluding multi-partner practices like law firms, hospitals, restaurants etc. every business is allowed to have just a single Google+ Local Page per location. If your business website has more than one Google+ Local Page, it is likely to cause a lower/lost Google local ranking. While sometimes, duplicate Google+ local listings are created intentionally, there are times when they are built by spammers for undertaking hazardous manipulations. In either of the cases, duplicate local listings can cause a considerable harm to the website under focus.

Components that allow you to detect local listing duplicates include the name of business, address, phone number, product/service categories and product/service descriptions. Even if you find it challenging to detect any variance, it is better to check your website for duplicate listings, especially if your website is facing local ranking issues.

Step 4- Discover Website Quality Issues

Yet another critical reason behind a lower/lost Google local ranking is a bad performing website. As an entrepreneur, it’s your website’s on-page quality and methods you use for marketing it that play a vital role in the local search rankings. While troubleshooting local ranking issues for your website, it is recommended to look into aspects including the following:

• Is your website optimized for the local search engines?
• Do your website’s title tags contain related keywords?
• Does your website feature clear and crawlable navigation?
• Do Google Webmaster Tools indicate 100% crawling of your website?
• Does your website look professional or is it full of spelling and grammar errors. 

Wrapping Up
So, these were the 4 basic steps, which if followed seriously can allow you to troubleshoot the lost/low Google local ranking for your website. I’m sure you’d have found these steps easy-to-follow. Don’t forget being friendly with Google means a greater customer base. Hence, make efforts to ensure that your website is in sync with all the standards that form the basis of a well-defined search engine friendly website.

Please don’t forget to share your views/opinions on the above post. 

Author Bio:
Edword Jones is a web developer by profession and a writer by hobby and works for OSSMedia Ltd a leading Custom Joomla Development company. He loves sharing information regarding Drupal, Joomla, Magento and Wordpress development tips & tricks. If you are looking for Joomla Developers for Hire then just get in touch with him.

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3 SEO Content Bits to Boost Your Site’s Traffic

Bells and whistles – you’ve managed to fill every page of your site with these. Intricate details sit and stare back at users, site visitors, even to those inanimate bots. Let’s assume you haven’t forgotten to do the same kind of pampering with your content. 

Wait... what?! You did forget. Frankly, you are not alone. A whole bunch of other SEO folks out there (you know who you are) neglect to integrate content in their daily duties. Sure, there are wide ranging SEO techniques waiting to get implemented, right?

But that doesn’t mean you can’t treat content with the same scrutiny and confidence. Content makes the bulk of pages and multiple sites. It is your primary offer to the unsuspecting net user.

To help your content get back to its tiptop shape, here are 3 bits of SEO Content awesomeness:

1. Keywords: the long tail trend

1.  

It’s not that accurate keywords aren’t working anymore. It’s just the trend and the undeniable direction search engines have been prepping for. Most search engines have started to anticipate the coming of human-form search queries: question-like statements.

Long tail keywords support this type of statement queries. Search engines are adjusting in line to this anticipation; it’s time for your content keywords to catch up.

2. Review of existing literature
 
It’s safe to assume that what you’re giving your users is unique. But really, it is no longer safe to think so. In fact, to truly reach the peak of the content’s potential, it is important to assume otherwise: that the rest of the content curators out there are giving the same piece of advice.

Then what? Go act on this belief. If it were true, perhaps, you must study how others have been delivering the goods. If you are planning to give the same piece of advice, think of a different approach to presenting it. Then think of things that you can add in the mix: humor, insider’s tip, so forth.

3. Fusion of eye candy 

Investing in good texts – with zero grammar or plagiarism errors – is an established ingredient for helping SEO pros boosts their sites. But that is not the end of it. Content wordsmiths can do as far as adding videos, infographics, and thought-provoking images.

These extra sweets need to be relevant; otherwise,they only risk creating unhealthy distractions for your viewers. Also, try to create uncanny connections, like a Pokémon Psyduck (a symbol for dilemma and headache) plus a nagging issue. These kinds of connections don’t just reflect clever bouts of awesomeness; it also makes viewers laugh – a better substitute to a yawn-inducing piece of crap in front of them.

Creating powerful or compelling content is a challenge in itself. This is one sufficient reason to stick and work for it. This kind of attribute sits well among SEO pros, particularly, those who love challenges.

Ultimately, content is part and parcel of the most fundamental SEO techniques. That being such, there are no incentives in ditching it. So, why ditch it?

Authir Bio: Hi I am Chris Johnson, an expert-level blogger with a blogging experience of 9 years. I tried several different niches (like business, finance, sports, health). Yet, I chooses to settle mainly for his favourite: the Education niche.

Follow me at:
G+ -https://plus.google.com/u/0/112780820750067389728/posts
Twitter- https://twitter.com/babyChris818
Facebook - https://www.facebook.com/johnson.chris808

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Ways to Improve Search Engine Ranking

If you are reading this article then it is safe to assume that you have a website and you are looking to improve its position on the search engine results pages. If this is the case then the first thing you need to do is perform an SEO audit. You will have to research into a current template/plan and follow it to check your SEO.

An SEO audit is a set of checks that you can do to see how well your website is optimized. It involves checking things such as keyword relevancy and broken internal links. Once you have completed your SEO audit, it is time to start fixing your website’s SEO. If you fix the SEO problems then you will rise higher and faster through the search engine results pages. Here are a few tips to help you fix the things you highlight in your audit.

Is your internal website navigation good, usable and bug free?

Your websites navigation needs to easy to use. Your navigation system must be intuitive and must be easy to see. For example, you should make sure that the search bar is at the top of the page, and that any small sitemaps are on the footer.

You must have at least three internal links coming from every page, and the anchor text to the internal links should be optimized. For example, you could have a link back to your homepage on every page, and you could call the link “home page”. But why not vary it a little on each page, such as having “back to our Home page” or “Go back to home page”.

The navigation should be bug free. In other words, you should be able to click a link and have it take you to the page it describes. The link should be clickable and should never lead to the web page freezing.

Are your pages too heavy?

Every web page that a person looks at must be loaded onto their computer. Thanks to broadband Internet, your web page should take less than three seconds to load. If it does not then there may be too much to load, and you are going to have to lower the weight of your page. You may have to make images smaller, lower the weight of elements, or spilt certain parts of one page so that it makes two. The longer it takes for your web page to load then the lower you will rank on the search engine results pages.

Some people create very good web pages that are very attractive and very salable, but the trouble is that some people (especially those with 3G) are going to have to wait longer for it to render (appear) and load. Some people simply do not have the patience for such things, and why should they? The Internet is so bogged down with crappy content that most pages people visit will be abandoned within seconds.

Does your website have relevant keywords within it?

This is a tricky subject, which is why it is a good idea to do a lot of keyword research. You need to find out what sort of keywords your target audience are using to search for your web pages. You should also check to see what keywords your competitors use, because they too are aiming to attract your target audience. You should research the correct keywords for each of your pages, since each page is most likely going to differ from all the others.

You should use keyword tools to check to see if a keyword is used a lot, but you should also think about keywords that come to your mind. What would you type into a search engine? You also need to be aware of what you would write and what your target audience would write. For example, you may choose keywords such as “X for sale”, but remember that as a buyer, you may actually search for “Buy X” or “Where to buy X”. Try to put yourself in your target audiences shoes and use a little bit of common sense and gut instinct.

Where can you get your information from?

For a start, you should never take the word of things you read from articles and websites online (an odd thing to say within one of those very articles). The fact is that a lot of online content has not been created by true experts. A large portion of it has been created by people who are making up plausible lies. The rest of it is created by well meaning (but misinformed) fools.

There is some very good advice to be found online, but you must take it all under advisement (with a pinch of salt). Your best place to start is with Google itself. They have a lot of tutorials on their Google webmaster section, and even some forum answers from their staff which are very handy.

Books are an okay place to look, but you really (really) need to get a book from a company that is highly respected for being correct. There are some books out there that look like they know what they are talking about, but that are filled with misinformation. Try an updated version of the “For Dummies” books. Make sure you go for the updated versions, because the version they printed around three/four years ago is already out of date. For example, social media is hardly mentioned.

John Kravz is a representative of proessaywriting.com that provides excellent help on your writing assignments such an critical essay.

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4 Questions To Ask An SEO Company

Ever wondered why your site never received as much visitors as your competitor's or why your ranking never improved? Well, you'll be glad to know that you aren't under some evil spell and that you could be getting as many visitors as your competitor or even more but only if you get the right SEO company to work for you. By 'right company' am referring to a company that is all about taking care of your business' needs and ensuring you achieve your goals. Didn't think companies like that exist, did you? Well they do and this read is going to help you find one for yourself.

In the midst of all the struggle to get the best SEO services, a number of quacks and incompetent SEO agents have cropped up. These breed of unscrupulous and unprofessional crooks prey on unsuspecting webmasters who are looking for a quick fix. Better hope you don't fall for their tricks; you'll be in for one rough ride. Enough about the crooks, how do you find a reliable SEO company? Here are some few questions to ask your prospective SEO agent;

1. Who are your current clients?
If you are dealing with a reliable company, then you will be provided with a list of clients. This shows that they provide high quality services and thus easily attract clients. Along with the list of current clients, you should also ask for samples of previous or current projects. An agent that refuses or is reluctant to provide any of the above should be avoided or better yet scrapped off the list of potential SEO companies.

2. What are the tactics that you employ?
Unless you want your site penalized and/or banned, you are best off keeping away from SEO agents that use dubious strategies and techniques. And since few agents will be willing to admit that they do use these unethical methods, such words as 'trade secrets' will be flung around to avoid or change the subject all together. Do not fall for this trick, keep firm and get a precise answer.

3.How regularly will you send reports?
You may not be able to interpret the graphs or make sense of the figures produced but your agent has an obligation to provide regular reports on the progress of the optimization project. Not only are you part and parcel of the project, but you also deserve to be kept in the loop. As for the reports, they need to be comprehensible; even if it means creating reports that have been made more comprehensible for you.

4. How long will it take before I see the results?
While some companies will go about claiming to provide results in the shortest time, let's not forget that good SEO takes time. Professional company however will provide you with a time frame for each different technique. For instance, while paid ads may provide results almost instantly, it takes longer for SEO to yield results. An experienced SEO agent is aware of this and won't be afraid to explain what to expect and why.
In the SEO world, the more you know, the better for you. Hopefully this read will come in handy on your search for the best SEO company.

This post is written by Larry Smith, the Director of Marketing at Cloud SEO, who is an expert in Online Advertising and SEO and a specialist in the management of Google AdWords Advertising Campaigns.

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