SEO Tips For Marketing Your App

If you have developed a great app then you need to start marketing it in order to increase sales and make sure you are earning some money with your app. It is a really good idea to learn some basic SEO to guarantee that search engines rank your new app higher and people will be more able to find it.
Here are some essential SEO tips to help you out.

Make Sure You Have Strong Online Presence

The first thing you need to do is to make sure you have a strong online presence even if you are only going to publish this one app. Make sure you brand your app by building a website to talk about the app and by joining social media platforms in order to market your app. This is important because the more there is overall talk about your app the more you are going to get people interested. So before you publish your app start building an online presence.

Be Wise With The Listing

When you are listing your app on the marketplace it is really important that you include links to your webpages as these will help improve your search engine ranking. Many major companies are really bad at using their links as part of the listing process and you really shouldn’t do the same mistake. So link directly to your landing pages and make sure your app name is included in this landing page to improve your ranking even more.

Search The Keywords People Use

When you get people using your app it is really important that you look into their use of the app and see if you can find some keywords based on this information. For instance, if you have an app about cooking recipes you should look what are the recipes people using your app are using the most and then take advantage of this recipe as a keyword to get more people interested in your app.

Always Link To A Marketplace

When you are including a link to buy your app you can’t make the mistake of forgetting to use the name of the marketplace and your app name. What this means is that instead of linking with the anchor text of “Buy here for iPhones” you must mention your app name “Buy X here for iPhones”, with X obviously being your app. Search engines pick this up a lot better than if you don’t use it. The same goes for always mentioning the correct marketplace in your app’s anchor text as well.

Talk About Development

You can also get more views and more people talking about your app if you blog about the development process. So from the moment you download an Android software development kit to the moment you publish it is a good idea to blog about the process and get people interested on your product.

Get People Talking

You also want to promote as much organic marketing as possible because this is really the best form of SEO for any app. Marketing Land suggests using social media and encouragement to get people to link and talk about your app as much as possible.

Gary is a big technology geek and he loves to find out how people can market their apps better in order to get into the app market. When he isn't reading SEO tips he likes to spend time learning to speak French.