The increasing ease and popularity of online shopping has given way to the rise of a new shopping holiday, aptly named Cyber Monday. Cyber Monday is the Black Friday for e-commerce; online stores offer huge discounts on a wide variety of products for one day only. In fact, it has become so big that $1.465 billion was spent Cyber Monday alone in 2012. (Source: Doba.com)
This insightful infographic dives into the facts and figures surrounding commerce trends during Cyber Monday as well the holiday season in general, including what people preferred to buy, and how business prepare to handle the large influx of shoppers. For example, according to figures presented a majority of online shoppers (31.4%) took to their computers on Cyber Monday to buy clothing. As a business owner, this infographic offers invaluable information on attracting more customers for the shopping season, like including free shipping and investing in Google product listing ads.
