A Quick Fix: 5 Common Smartphone Problems and How to Fix Them

A smartphone or a mobile phone is the one gadget most people cannot leave home without. It’s used by everyone no matter what age- Adults use their mobile phones to store important information, send emails and communicate with coworkers. Teenagers use mobile phones for access to the internet or social media. Young or old, a smartphone has become a necessity. Unfortunately, our phones are also prone to damage and malfunction.
Because of our constant use for it, we often don’t have time to go to a service center to have our phones fixed. What you don’t know is that some common smartphone problems can easily be fixed by you! So save yourself a trip to the service center.


Here are 5 common smartphone problems and how to fix them!


1. Battery Problems: Every mobile phone needs a battery, without it, your smartphone will not work. The battery is also one of the reasons why we experience phone overheating. Have you found yourself thinking “why does my phone get hot?” or instances when you want to scream “my phone won't charge?” You are not alone. Battery problems are fairly common for all mobile phones.

2. Performance Bug: Have you experienced mobile hanging? Top Ten Problems says “Slow processing happens due to the less space in internal storage or may be some apps are used frequently. When needing a phone to work efficiently and what a user gets is slow processing. Slow processing may also occur due to the excess use of the apps that are heavy in storage. Proper optimizing and cleaning of apps can eliminate this slow processing problems.”

3. Storage - This is a common problem for iPhone users especially those who have purchased 16GB iPhones. Over time, you realize that you are in need of more storage space and unfortunately, you need to delete unused apps. Purge your mobile phone of photos, data and other information that you no longer need.

If your mobile phone has a memory card slot then purchase memory cards in
the form of microSD cards. Geek Squad UK says “The best way to gain the largest amount of free space on your smartphone is to add or upgrade a memory card. Many Android and Blackberry handsets come with a memory card slot which
take MicroSD cards as standard and are used for boosting the phone's storage
capacity. If you are the owner of a Windows phone, a quick check of your manual
should confirm whether additional storage can be added (support for MicroSD
cards was brought in with the Windows Phone 8 handsets). If you are the owner
of an iPhone, the amount of available memory is decided when you purchase the
handset and cannot be expanded any further.”

4. Weak or No Signal:  When your smartphone all of a sudden, is unable to receive calls or messages and the signal indicator shows weak or no signal then worry not! In most cases, the problem lies with your data provider or the area coverage. Sometimes we enter rooms or fall into places where signals are really weak. A quick solution to this is to do a quick restart and soon, all your messages will come in again. Alternatively, you can also move to an area where there’s improved signal strength. There are many factors that could disrupt signal strength and moving to another area could easily solve your problem.

5. Cracked Screens or Immersion in Water: Accidents happen and unfortunately water and electronics are not a good mix as well as your smartphone taking a tumble down the staircase. Sometimes these accidents can be prevented with the help of sturdy mobile phone cases. They may be expensive but investing in mobile phone cases can save your phone from a cracked screen or from water entering its ports. Another fail safe protection for your smartphone is gadget insurance.

Have you experienced any of these
common smartphone problems? What solutions did you take in order to fix it?
Share your ideas and experiences in the comments section below.

Author’s
Bio: Joel Ekstein is an eCommerce retail expert with over 12 years experience
in the industry. He has had experience in buyer and inventory forecasting, marketing, and expanding customer base in new markets. Instead of the notion that offering 100% customer satisfaction hurts 20% of profit, Joel has proved that 100% customer satisfaction increases customer engagement and customer base which leads to 25% profit increase. www.protect-o.com | twitter.com/Protect_O

Read more

How IOT is all set to Revolutionize the Marketing Industry?

The internet of things has gained traction since the value derived from data has considerably increased. The big data technology has provided organizations capabilities to make sense of their unstructured data. This has given way for more number of objects with embedded computing to collect more and more data. The trends indicate that by 2020 a staggering 50 billion objects with embedded computing systems would be bringing about revolutionary changes in the world.

One of the major changes that internet has brought in recent years is evolution of social media which is now becoming epicenter of online marketing. Similarly mobile internet backed by growth of Smartphone market has provided marketers an opportunity to collect real time information about their customers.

Customer Feedback through IOT

In today’s competitive market, internet has provided customers with knowledge and easily available options to select the best products at best prices. This implicates invoking customer loyalty is a big challenge for marketers.  The best way to counter this problem is to get feedback from the customer to tailor made the product or service according to customer preference.  The customers are less interested in providing feedbacks when they have plenty of options. The IOT devices with embedded computing and sensors can easily track the customer experience of the product. For example a sensor in a car can give car makers an idea on the usage pattern and performance overview of their product. This means instant feedback can be obtained which will help marketers to improve the product to suit customer preference.

Self Maintenance for better Customer Experience

One of the biggest reasons for customer dissatisfaction with a product or a service is when they have to call the technical support team after product or service is down.  A good product or service with a bad maintenance process can make customers switch to other brands. The IOT can support self diagnostics and through constant monitoring IOT objects can contact the support team before the product goes down altogether. For example, you are visited by an electrician to repair your air conditioner even before you made any call or even noticed that your cooling system is ineffective. This will create a wow effect amongst the customer with a maintenance process exceeding customer expectation.

Social Media Marketing through IOT

Social media channels like Twitter, Facebook, Pinterest etc have become a make or break branding platform for all the organizations irrespective of their size. Social media marketing efforts are easier to implement and much easier to monitor. There is an upsurge in organic traffic of the websites due to social media marketing. IOT will be the next big thing in the social media marketing trend as they can be optimized to generate automated posts. IOT can play a major role in observing social media communities to effectively target audience.  This will help marketers in keeping one step ahead of the coming trends to bank on them.

Conclusion
 
IOT has a huge potential to implement path breaking marketing strategies. More and more adoption of IOT technology will force marketers to innovate their marketing with the help of this technology. The combination of IOT and big data will provide unprecedented business intelligence to marketers which will evolve the whole marketing industry.






About the Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop Training, Big Data, Business Intelligence, Cloud Computing, IT, SAP, Project Management and more.

Read more

Big Data : A Big Step for Big Life

Big Data has not only given giant companies new ways to maximize their profit, but also given data scientists and researchers a new way to understand and work on complex phenomenon, and also given generalists a new unique technique to generate their stories. A few years ago, forecast of future scenario of any company was just dreaming of dreamers, but the big data made it possible. Now company knows where they will stand after one year. This is revolution.

The overall cost of collecting and analyzing big data is quite high, so naturally, companies are trying to squeeze maximum information from their big data.

The ultimate value of big data is always dependent on how effectively companies use it to make more profit and how long is data expected to be relevant enough for use.

Difficulties in deriving information from big data

As the name suggests, big data is huge enough to make things very difficult for those who fetch valuable information from it. It’s like finding a needle in a haystack.  It really is a challenge for analytics to bring down the valuable information from millions of chains of data. But considering the importance of big data, big companies spend dollars to evaluate that valuable information. That’s the call of today’s global market.

Analytics-“Data’s value maker”

The quality of information fetched from big data is totally dependent on the quality of Analytics behind it.  Research shows that analytics is one of the biggest factors and differentiators between companies that fetch the most value from their big data and companies that don’t.

Analytics avail the hidden information to the companies, which help the policy makers to take accurate decisions in favor of companies, to maximize their profit. Increase in the income graph reflects the importance of analytics in big companies.

Data Explosion- “rise of fully digital world”

The explosion of world of data is pretty new. As is year 2000, only one quarter of all the information available in the world was stored in digital form, the rest was preserved on the paper, or over films or by any other analog media. But as the rate of expansion of data is very high, the situation has swiftly inverted. And today only 2% of the data are in non-digital form. This is a huge change which took place in the comparatively very short span of time. The need of digitization and advancement in technology is the root cause.

That day is not so far, when we have our dream world- “fully digital world”.


The Future- “Where data is everything”

In this rapidly digitizing world, a world of data is expanding exponentially. In a single marketing firm, millions of stacks of data are generated every day by customer’s transactions alone. These data are stored and preserved. And new hubs of data keep on adding. You can imagine, data are actually flooding.

The biggest challenge in today’s world is management and preservation of valuable data effectively. The data is to be preserved, because it holds valuable information with it.  Researchers and scientists are working hard on developing techniques to extract a maximum of valuable information from big data.

The future will definitely bring a new data dominant world. A world where anything and everything will totally be based on some data.  And by observing the pace of development of the digital world, anyone can say that- “that day is not so far”.


About the Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Big Data, Business Intelligence, Project Management, Cloud Computing, IT, SAP, Project Management and more.

Read more

Redefine Technology with Big Data Management

 
Big data describes the large volume of both unstructured and structured data which is not handled by traditional database. Big data usually includes data sets with sizes beyond the ability of commonly used software tools to capture, curate, manage, and process the data within time. Technology is changing the way financial institutions operate, markets are organized, and consumers and businesses interact with investment banks. It will also offer insight on the struggle between regulation and adopting smarter operations for demanding clients. It will offer new ideas for technology and information executives on the next wave of innovation – not only what banks are doing today, but what they are planning for tomorrow.

Ready access to data, quickly and with rich analysis and visualization, has qualitatively, as well as quantitatively, changed the communication patterns and hence the decision processes in many Technologies. Business intelligence software provides actionable and manageable information that can improve chain’s efficiency—from manufacturer through to the end-user. The goal of big data management is to ensure a high level of data quality and accessibility for business big data analytics applications and intelligence. The primary objective of analyzing big data is to support organizations in making better business decisions.
 
End-to-End Visibility –

Business intelligence software can provide far greater transparency by handling big data correctly. Business intelligence creates improved end-to-end transparency, and provides access to the inner workings of a business.

Avoid vendor lock-in and fragmented solutions -
Data proliferation demands innovative infrastructure, self-service analytics access and effective management. Big data solution providers address a fraction of the hardware stack or make you rip and replace your infrastructure.

Data organization-
Data has become most powerful resource for any business, especially for eCommerce stores, it’s a daunting task to collect data from multiple sources and organize it in a way that it gives useful information to business owners.  Big data provides solution to all the challenges of data handling and also helps in analyzing data for making better business decisions. 

Better Collaboration -
Collaboration is the fundamental rule of logistics management: if one link in the chain is severed, the entire process can fall apart. Building relationship after relationship is a fundamental step in the supply chain, which is used to make better collaboration one of the most important ways that big data influences the supply chain market. Business intelligence, and the software that comes with it, makes maintaining supplier-buyer relationships simple.

Pinpoint Focus –
Big data provides real time updates and insights, which is essential to achieving better focus. As you receive that intelligence, you can make any business changes necessary, large or small, to exact specifications.

Here are some examples of a combination of different tools for big data insights:

• Cloud is extensible, scalable, flexible, elastic, self-healing, on-demand, etc. and used to provide the inexpensive hardware/software platform with all applications (such as Kapow, SAP Intelligence Analysis for Public Sector application by Palantir, SAP, Sybase IQ, CRM, SAP Data Services with text analytics) for rapid ramp-up at lower capital cost requirements.
• Hadoop provides reliable data storage and high-performance parallel data processing – the ability to store extremely large data sets.
• SAP HANA provides the extremely accelerated business warehouse/enterprise data warehouse.

About the Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Big Data, Business Intelligence, Project Management, Cloud Computing, IT, SAP, Project Management and more.

Read more

Steps To Be Taken For WordPress Security Issues

In this current generation, content management tools like WordPress has transformed our working style into an extremely easy and simple manner that occupies approximately the whole world. But the question comes here is: is using WordPress always an easy and secured option to work with?

Of-course sometimes its not secure while working with WordPress CMS tool. In this fast growing technology era, hackers have made their real business to interfere with user's private data or information on various other illegal websites. So, here in this blog we all need to know what advance steps are to be taken by us in order to avoid data hacking issues by such dangerous hackers to secure the WordPress CMS tool.


Avoid Mentioning of WordPress
Always mentioning WordPress in your website can lead to serious security issues. Hackers have high tendency to exploit all sorts of known vulnerabilities that are already added in your website by identifying the WordPress versions that you are working with which might include themes, plug-ins and other various such issues. This vulnerability can be prevented by removing all plug-in mentions from your WordPress website or other advance themes or plug-ins that have been installed. You can change your default links to protect yourself from WordPress vulnerability issues such as Brute-Force attacks.

Hiding WPPlug-in
Deactivating each and every mentions of WordPress that you are working with, can be quite difficult at times which might lead to time- consuming issues. So, to easily avoid WordPress attack, try to hide the WPplug-in feature that automatically avoid malicious attacks from dangerous hackers by updating users with new vulnerability glitches that might destroy the  WordPress functioning.


Data back-up
Data back-up option should be your first priority to avoid any kind of hacking issues. Apart from back-up option, one should follow a proper scan-up procedure to back-up all the important files. By following a routine back-up process of WordPress site, users can surely get rid of such malicious users to avoid losing all their essential data or a hacker's malicious activity. These below mentioned steps can be followed by users to avoid dangerous malicious activities on your WordPress site:

• BackUp WPFree
• VaultPress
• BackUp Buddy

Regular Updates
Regular updating process will keep WordPress website away from dangerous hackers that might harm your WordPress account. By having obsolete software update softwares, your WordPress database and all related information are highly prone to malicious attacks. If your WordPress website is hacked, its very much essential for users to install all new and fresh WordPress versions as this is the best option to recover and rebuild your WordPress website via FTP process.

Administrator Name Updation
By activating your WordPress default administrator name, its easy for hackers to easily get into your WordPress information, data and files that you have saved very easily. So, make sure that your WordPress account login details are properly changed and create a login by signing up into your account on fresh basis. One can follow this step by just creating a new administrative user account and deleting their old default administrator account.

Password Strength
Creating an account with weak password is more prone to hackers to hack your WordPress account by using special algorithm to gain access to the control panel as this is an easy way to get into your WordPress account details. To avoid this issue, users are suggested to create a strong password across the board. Do ensure that you have created a new account by following a password strength rule that applies to your password creation process while creating or updating your WordPress account. If you think that your account has been hacked, then it is recommended to immediately change your password for future prevention steps.

Back-door Hacking
When your WordPress account has been hacked, then it's quite possible that you might have left some way for hackers to get access to your account. Added code often seems to be an innocent one but at the same time, it will always give access to hackers the code which is often known as PHP code that are known to be eligible for hackers to crack the code and steal away all the information of WordPress account. These codes are often hidden in themes, plug-ins and various uploads that are required by WordPress to function properly. To get rid of such issues, users can always use special malicious scanner applications that are easily available on the Internet for free or for trial version. Once checking process is done, run your browser in incognito mode and later check if there is any threat found.


Sophia is a trained WordPress developer working with WordPrax Ltd. - HTML to WordPress company with global reach. If you're planning to convert HTML to WordPress for a brilliant online presence, she can help you. Some stunning articles related to website markup conversions can be found under her name.

Read more

Top Reasons To Develop Mobile Apps In NodeJS

The Mobile Revolution has brought along a plethora of trends that have worked positively for the design and development of stunning mobile apps. Irrespective of the type of individuals or firms that you intend to target, a perfect mobile app will allow you to attain an outstanding mobile presence for your brand. A good mobile experience will add a tint of excellence in your company's reputation among the global customer base. So, it's time for you to choose the right real-time app development technology like Node.js to get started with building apps that perform brilliantly on all popular mobile devices and platforms. In this post, I've chosen to highlight the key reasons behind the significance of using Node.js for creation of scintillating, best-quality mobile apps. Now, let's dig into these reasons!

1.    Node.js is an open source server-side development framework
Also considered as the second most popular repository on GitHub, Node.js is an open source app development framework that has its code available for free. With Node.js, you can find NPM which is a node.js package manager that's used for installing node programs efficiently. The awesome features available with Node.js make it one of the simplest app development frameworks.

2.    Asynchronous callbacks make way for natural threading

Node.js comes with asynchronous callbacks which create space for natural threading, saving user a lot of time and effort. This Node.js feature plays a vital role in reducing the overall memory usage along with increasing the app's load speed. Plus, a large group of concurrent users are hence capable of utilizing the same amount of memory- making Node.js an excellent backend technology.

3.    Tuning page rendering between client and server becomes a breeze with Node.js
The Page Rendering Node.js will enable you to tune page rendering between client and server, basis the chosen network. While you might be following the typical practice of using the UI or jQuery framework for generating views in front-end, with Node.js, it is possible for you to use the EXACT same code for rendering on the chosen server. With YUI3 completely available for Node.js, you can conveniently optimize both, client and server side rendering efficiently.

4.    If you know JavaScript, using Node.js will be a mere walk in the park
As a front-end web developer, it's not surprising for you to be well familiar with all the ins and outs related to JavaScript. With Node.js using JavaScript, you need not bother about learning a whole new programming language. Hence, you can choose to work as a backend developer and use the popular data exchange format known as JSON. Thanks to Node.js's runtime, you can enjoy rapid development and deployment of mobile apps. Plus, if you're a fan of agile development, then also using Node.js will enable you to develop a mobile apps wherein you are free to work on multiple slices.

5.    Node.js doesn't block Input/Output(I/O)
According to Node.js creator Ryan Dahl, the framework doesn't block input/output(I/O) that can easily result into app crashes. With Node.js, you need not be concerned about the CPU processing time probably because the framework is based on a variety of small processes that consume less memory space.

6.    Node.js hosting works the best for all your mobile and web applications
Today, when a huge collection of PaaS(Platform-As-A-Service) providers have switched to reducing app deployment to just a single command, Node.js has grabbed all the spotlight. Now, even the PaaS giant Heroku is supporting multiple Node.js deployments without any kind of complexity. Hence, choosing Node.js for app development would allow you to rest assured about the perfect hosting of your final web/mobile apps.

7.    Node.js speed and scalability is truly commendable
Based on the asynchronous programming model, Node.js has its traditional web app software that is based on a request-response cycle. In simple words, each time a request arrives, the application routes the same, gets on with building a response via fetching assistance from disks, databases and APIs and finally sends back the completed response to the client. One of the best things about Node is that it exits event loop under a situation wherein no more callbacks need to be performed. This behavior is quite similar to that of JavaScript wherein the event loop is being hidden from the end user. If you intend to build real-time, high-concurrency applications, then nothing can beat Node.js.

8.    Node.js easily interfaces with multiple push notification systems
With Node.js applications, you can use SocketIO which would render real-time communications between server and the client. In other words, Node.js can interface with multiple push notification systems that are available on each individual mobile platform. 

Wrapping it all up
Regarded as one of the most stable and widely adopted app development frameworks, Node.js is backed by a vibrant community which has been working on improving the event-driven application logic and making the framework simple and easy-to-work with.

Author Bio: Arya Stark is a web developer working for an Offshore Ecommerce Web Development Company, Xicom which offers a quality ecommerce solutions. So if you are looking to avail the best ecommerce solutions, you can get in touch with her.

Read more

Is Your Site's Load Time Costing You Conversions?

Acording to a Kissmetrics infographic, 47 percent of consumers expect a website to load in 2 second or less. Mobile web users aren’t very patient either. They will abandon a website if it doesn’t load in 6 to 10 seconds. To make matters worse, for every extra-second your site doesn’t load, your conversion rate decreases by 7 percent. (For example, if your mobile website takes 12 seconds to load, you’ll lose 14 percent more conversions than you would have if it loaded in 10 seconds or less.) Because load times also impact search engine rankings, it’s crucial you employ the strategies listed in this guide to improve your site’s load times. 

Subscribe to High-Speed Internet

If you’re not already, you should be connected to a high-speed Internet provider. How else are you going to test your current speeds and get an accurate answer? If you’re relying on slow methods (dial-up, mobile WI-FI, satellite, etc.), you’re not accurately measuring your load times. Of course, it’s good to test many connection methods, but most people want high-speed load times; therefore, high speed Internet is necessary for successful web development.

For the best price, compare different Internet service providers. For example, CenturyLink Internet offers three different plans with “distinct speeds.” Choose the plan that fits your needs best and will help you develop your website, so your design is streamlined as much as possible. 

Choose a Reliable Host

Choosing the wrong web host can cause significant delays in page load times. Do your best to research and review different providers, and choose one that’s highly-rated for its speeds. Shopping around is imperative to selecting the right host. Review the plans offered by your potential hosts, and don’t be suckered into a low cost plan that includes shared hosting for lower rates. This can significantly increase load times. 

Lighten the Load

In terms of design, your absolute first course of action should be to take out the trash. “Remember, the smaller a web page is, the faster it will load,” writes William Johnson, a contributor for Small Business Trends. “If there are images and videos that are absolutely not relevant to your content, delete them immediately.”

It’s also a good idea to compress your site using a compression algorithm. Data doesn’t have to suck up all your site’s bandwidth. By compressing it, you’re freeing up virtual memory and improving load times (without losing any of your data). There’s no downside to this method, so employ it often to keep file sizes small.

Perform Regular Maintenance

Regular maintenance checks will help you ensure your page is loading at optimal speeds. Not only are users impatient, but Google’s search engine algorithm is also in a hurry. You could end up losing your rankings on search engine results pages if you’re not careful. So, stay up to date on your site’s load times by performing regular checks and maintenance.

Eliminate Coding Errors

Coding errors can bog down load times, as well as causing the search engines to snub your site. Therefore, it’s essential you use clean code, or code that can be easily interpreted by another person. Not only is clean code easier to maintain, it’s also going to ensure your website loads fast. Use basic HTML principals, and keep it as readable and maintained as possible.

People online are almost always in a rush; they don’t want to wait around for your website to load, and they’ll abandon the site if it takes too long. The solution is a simpler, cleaner website that provides valuable content and information in a time-sensitive manner. If you’re able to accomplish this feat, you will receive a small consolation prize from Google. Google rewards websites that load in two seconds or less with a slight boost in rankings. 

Read more

Ways You Must Follow To Expedite Your WordPress Site Speed

Despite putting in a considerable amount of efforts and time in building a WordPress website, you might still fail to attract visitors towards the site if it loads slowly. After all, even your aesthetically pleasing design won't help you if it can't even load.

In this post, I’ll share some of the best ways that will help speed up your WordPress site:

1. Pick Up a Good Web Hosting Provider

You will find plenty of web hosts available online, however, the majority of hosts meet limited WordPress requirements. Remember that choosing a wrong web host for hosting your site can slow it down. However, selecting a hosting plan from the crowd can be challenging. Thankfully, WordPress makes it a little easier for you to pick a good host and recommends using Bluehost as your hosting provider.

Apart from Bluehost, there are several other great hosting providers worth considering, such as:

• SitePoint
• Hostgator
• InMotion

2. Choosing The Right Type of Hosting Plan

As a startup, choosing a shared WordPress hosting plan may appear as a good bargain to you. But, keep in mind that though you can get shared web hosting for low rates, but it might hurt your site loading time. However, you can make your website blazing fast by choosing managed hosting plans offered by WP Engine.


3. Choose a Lightweight Theme That Guarantees Performance


Most of the people (if not all) prefer installing a pre-built WordPress theme for setting up their website. You can easily find hundreds to thousands of free and premium themes over the web, however, not all of them ensures good performance. Especially, the free to download themes usually scores low in terms of speed, as they contain bloated code. But this doesn't mean that each and every free WP theme is bad. But the point is, you must carefully select a ready-made theme that is lightweight and contains only essential features.


4. Leverage Browser Caching

One great strategy that will help in improving your WordPress site speed is browser caching. Well, as you know fetching resources from the server over and over again can be expensive and increases overhead. However, browser caching helps in storing files on the local system when a user visits your web page, and make the user reuse cached pages. This helps in improving page speed. W3 Total Cache is one of the best plugins that can help in performing browser caching effectively.

Moreover, you can tools such as Pingdom or Webpage Test to know how well your chosen themes perform.

5. Implement a CDN (a.k.a Content Deliver Network)

When choosing a standard web host, all your website files will be kept on a single server in a single location. Your website will load quickly and users will be able to access the files if their location is near to the datacenter – where your files are stored. But, your site will run slowly when visitors distant from datacenter will try to access the files. However, you can avoid such a situation from happening by implementing a CDN.

A content delivery network, basically, helps distribute your website files to different data centers across the world. And thus, increases the chances of making the server closer to each website visitor. This will ensure that your all your visitors are able to download files from your site as fast as possible.  My personal favorite is Max CDN, however, you can also use content delivery networks like CacheFly, CloudFare and many others.

A Few Other Nitty-Gritty Yet Important Considerations To Boost Website Speed

• Make sure to keep your WordPress website updated, as it will help in fixing bugs found in previous versions and will also provide new performance enhancements. This will eventually help in improving the performance of your website. 
• Avoid installing too many plugins, as it cause your website to crash. Also, remove any unwanted plugins from the site and keep the plugins up-to-date.
• Reduce the size of image files, as they can make your website slow down. Luckily, there is an excellent plugin that can help in optimizing your images, called as WP Smush

. Additionally, minify your JavaScript and CSS files.

Wrapping Up!


You'll find plenty of recommended ways and techniques to optimize the speed of your WordPress site, ranging from themes, plugins, to making changes to the code and so on. In order to save your time from having to find such ways, I've covered some of the most important and best ways that help in improving your website speed.

Author Biography:
Samuel Dawson is working in Designs2html Ltd where he has lots of responsibilities on his shoulder. He is responsible to convert psd to wordpress website. Above he has shared some valuable points on how you can speed up your website.

Read more

The potential of Big Data in Digital Marketing

Big Data is a solution to the problem of ever increasing data volume and variability.  For marketers Big Data is like a gold mine for its ability to handle complexity of information.  The ability to take data driven decisions based on Big Data analytics is a powerful resource for digital marketers.

Big Data serves four major purposes for any organization in terms of digital marketing.

1 Customer Engagement

Big Data allows you to collect as much as data possible about the customers. You can learn about who your customers are and where they are from. You can gain insights on their interactions with your online store or website. Learning about the demographics and preferences helps you to provide them a user experience which would be most suited for them. For example Big Data can help you find that most of your customers from a particular age group and when they like to be contacted and which marketing collateral will be appropriate for them.

2 Customer Retention and loyalty

Big Data can help you learn about what is the reason behind the return visits of the customers. Is it the price, the product display, the brands, the offers or any other contributing factor which is helping your customers in making a decision to return to your store? This is the most powerful insight that Big Data can give you which will help you in retaining your customers and design a well planned customer loyalty program.

3 Optimizing Marketing

Big Data will also help in keeping track of your marketing efforts. It will give you insights about which social media channel is best suited for your marketing campaign. It will help you understand how much effectively your marketing efforts were able to create desired results for you.  You can easily tweak your marketing campaign based on insights gain from Big Data analytics. For example you were able to learn through Big Data analysis that most of the audience responded to your videos than your email marketing or posts.  The next time you can channelize your efforts more towards creating videos for your brand rather than investing time in email campaign.

4 Forecast

Big Data will help you forecast when would be the best time to develop & implement marketing plans.  Big Data helps derive meaning and trends from large volume of data. With the analysis of past purchase behaviour of your customer you would be able to predict when the demand rises and when there is fall in demand. You can use this insight in making better marketing related decisions.



Conclusion

Big Data is becoming very important part of your digital marketing efforts as more and more organizations are becoming data driven.  Big Data will be able to provide value from this data which was not utilized earlier. Big data will provide competitive edge to the marketers as they will be able to make better decisions and will be well informed about the customer’s preferences. The businesses that will be not using Big data will be bring a knife to a war which is fought with guns.

About the Author:


Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for intellipaat.com, a global training company that provides e-learning and professional certification training. The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Big Data, Business Intelligence, Project Management, Cloud Computing, IT, SAP, Project Management and more.

Read more