Amazing Features of WordPress CMS

WordPress has now become one of the most widely used CMS on the web. Today people are attracting towards the WordPress with an aim to manage professional websites with lots of ease. WordPress is powered with thousands of beautiful themes, which allow you to develop amazing websites with ease of content management. Developers can also modify the appearance of the website with the client requirements. Among all available content management systems, WordPress require minimum technical knowledge, which allow a normal user to manage his professional looking website without the need of computer programmer.But if you require complex customize website, then you require the services of professional website developer. Unquestionably WordPress CMS allows lots of amazing features, in this article I will discusses some topmost features of WordPress themes.

Responsiveness 

 

Responsive website is the amazing feature of the WordPress CMS. With the increasing attractiveness of mobile devices, people users now prefer to access different websites via smartphones or other mobile devices.This increased demand exhilarated developers to use WordPress CMS, which allow users to see website content efficiently on different mobile devices.Responsive websites developed on WordPress CMS looks seamless on different mobile devices, either it’s a desktop screen, tablet, laptop or smartphone. With the help of WordPress CMS, you are not require to develop different versions of websites for multiple devices, now you can use a single website which provides enrich user experience to desktop and mobile users. 

Openness to Search Engines

Openness to Search EngSearch engine acceptability is an important aspect for every website,WordPress offer themes which have inbuilt features that helps in site optimization on search engines. This help web markets to optimize the website for Google and other search platforms. WordPress themes enhance the readability of the website and also helps in elevates the speed of a website. Regular publishing of fresh content helps a lot in improving the visibility of website, with the help of WordPress CMS, user can easily update the content of the site and enhance the ranking of websites in search engines.

Easily Customize Features

Using a ready-made WordPress theme certainly save time and effort, but if you require customization of the theme to change the feel and look of the website, WordPress CMS allow hundreds of customization features. They allow change of font style, background color and much more. By inserting customize PSD files with WordPress themes, user can easily modify the design of the website.

Integration of Social Media

Social media sites have become the key factor in digital marketing arena. Websites marketers are proficiently using social networking sites for marketing their websites and distributes the content of their sites in an attractive way. WordPress CMS allow social media integration for all famous platforms like Facebook, Twitter, Instagram, Google and much more. Incorporation of social media website with WordPress CMS distribute your content to maximum number of people through their social media accounts. These are the few prospective features offered by WordPress CMS that can help to build professional looking websites, from services sites to news portal or e-commerce websites.



Author Bio

Sebastianis a digital marketing manager at Logo Crust– A Graphic design firm, hisblogs focused on digital marketing trends and website design.Healso provide consultancy on digital marketing strategy and implementation,with an emphasis on generating new prospects.

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What kind of Designing Consistency Challenges are Faced When You Start Designing Any Website?

Every designing choice that you choose is going to have significant influence on every online website viewers in every one or the other ways. How you choose to design your website defines how long you can keep your viewers intact. Every time its people who choose to visit your website for the first time, will definitely leave a huge impact on your designing styles that will further help you decide your designing styles. However,  viewer's response towards your website designing style is what makes you renowned among other brands that lets you define your organization and years of achievement.

Our next step defines various checklists that might affect your web designing styles. One way to achieve it is by keeping a proper track on whether websites that users view are actually consistent enough to engage them for a long time?  Taking a step towards  a proper step to design any website will surely  benefit your process of designing styles.

Here you can have a look on few criteria that you should consider while maintaining designing consistencies:

•    Typographic consistency level.
•    Vertical consistency rhythm.
•    Typographic alignment consistency.
•    Typeface consistency.
•     Typographic navigation procedure across the web page.
•    Graphical consistency patterns.
•    Convey a consistent information through various website  images.
•    Color matching patterns.
•     Image texture consistencies.
•    Maintaing a single image size across the website efficiently.
•    Colour consistency level across your whole webpage.
•    Proper Icon and button consistency placing methods.
•    Initiating same icon across the webpage.

Above are few points that every web designer should consider while designing any website.

What kind of consistency challenges are associated while designing your website?

Well, maintaining your web designing  consistency is extremely an important factor to be taken into consideration to avoid any kind of consistency issues by initiating users to understand about your website goals. Almost half of the web designer  fails to develop a professional  web designing consistency level that is highly important for attracting more and more online viewers to promote your website as well as for promoting your brand power. So what kind of consistency challenges you can face in terms of web designing process?

Here are key points:

•    Loosing brand identity easily
It's quite an usual thing that most of the viewers might get distracted from any website page that they are viewing. One of the key reasons for this is, sudden changes that are made into your designing styles for your websites to match the current market trends and as a result it often leads to loosing your brand name.


Solution: One way to avoid this is: it should be
kept in mind for every web developers that they  
should constantly look for how other brands, how
they are maintaining their designing consistency
level to promote their brands and websites.

•    Difficult to maintain a consistent website designs
To acquire all the web designing consistency features, it is necessary to keep your website contents updated everytime to increase the traffic of your website in various search engines.

Solution: Such challenge can easily be overcome by working with wide range of web designing styling guides. But yes this is also true that frequent website content monitoring process can be highly beneficial for  maintaining any website's consistency level.

•    Working with fresh web designing patterns

Maintaining high quality content on your website can sometimes be a challenging task. Designing consistent websites plays a vital role for promotion of your newly developed  brands. Adding new events and fresh designing styles will initiate a unique platform for every viewers to stay on your website for a long time.

Steps to enable a high web designing consistency rates:

•    Distinct and Consistent Typography

•    Following a simple designing pattern
•    Enhanced visual treatment

Why designing consistency is important for developers?

•    To avoid confusion
•    To engage more and more viewers on your website
•    For branding purpose
•    Increasing your returns


Types of designing consistencies:
•    Internal Designing Consistency

Within internal web designing consistency, there are few methods to be included:

Color
Color consistencies for your website designing throughout your website plays a vital role.

Layout grid and navigational structure
Every web designer should follow a proper layout patterns as well as proper navigational process throughout your website designing patterns.

Working with proepr background elements
Attaching Advance Web logos
Working with advance and enhanced web logos defines high website designing consistency levels of website. Working with proper icons help users learn about your website easily.   

•    External Designing Consistency.

External Designing Consistency deals with the following designing rules:





1.    User interface elements.
2.    Layouts.
3.    Links.

Creating style guides:

•It describes regarding advance web designing consistency guidelines and standards for different types of products to ensure high designing consistency rates of your websites.

•Offers a deep understanding of basic templates, style sheets, designing rules and various designing methods.

•Every web designer should concentrate on reading an entire style guide document before working on any website projects.

Clarity
 
Clarity is another consistency feature that plays a vital role in designing your website with high consistency level. Here are few facts that you should take into your consideration in terms of consistency rates of your web designing styles:

•    Website's screen information must be short and relevant.
•    Should be able to convey users about various products easily.
•    Apply  minimum keystroke effort on your websites.
•    Obtain relevant inputs for designing any website
•    Should be easy to understand your website content.

Consistency in the Cross-Channel Experience

Users often follows a Cross-Channel User Experience process that are identified under four key elements of a usable cross-channel experience:

•Consistency.
•Seamless.
•Availability of designing materials.
•Context Specific.

Author Biography:
With the promising and effective experience Samuel Dawson has contributed a lot in website design and develpment industry. He has been a great developer who loves to convert website to WordPress files  in Rochester, USA. He shared a significant content above on the visual consistencies that are faced during web designing.

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Top 6 Social Media Platforms that Offer the Greatest Organic Reach

 

Social media platforms are a great way to reach out to a wider market and get their genuine opinions about your products and services. However, with the ever-increasing competition in the market, organic reach has been replaced with the paid reach where marketers spend money to promote their business on Social Media. Unfortunately, this is not how you succeed in your online business and drive genuine traffic to your site. Therefore, it is quite necessary that you realize the significance of organic reach and work for it.

We have compiled the list of top 8 social media platforms that offer greatest organic reach. Have a look.


1.    Facebook:  Facebook is certainly the best platform to promote your website. But the increasing popularity of this social networking site has arisen many challenges for the webmasters. Facebook has recently proclaimed that it will minimize the overly promotional page posts. With this proclamation comes the bad news for a majority of webmasters since it was one of the best ways for pages to improve their organic reach directly. A study has shown that Facebook pages that have million likes receive only 2.27% average organic reach. As an instance, if your page has 64.5 million likes, you can only reach around 1.5 million fans. Thus you have to pay to increase your organic reach. However, there are various ways to improve your organic reach such as posting fascinating content, videos and sharing things that your audience is most interested in.  

Tips to improve organic reach:

1.    Post at non-peak times: Yes, you probably have heard that you should share your content at the peak times. But let’s consider it this way, if there is less things being shared on Facebook, there are more chances for you to stand out.

2.    Share self-explanatory images: It has shown that self-explanatory images reach more audience than normal images. The matter of fact is that nobody likes to read long articles word by word. Web users like to scan information and nothing beats self-explanatory images.

3.    Listen to your audience: It’s always a bright idea to engage your audience with questions. This way you can ensure that you are serving to the right audience with the right products.

2.    Twitter: Twitter is yet another most frequently used Social Media platform to post the recent updates. It is said, “Be brief, for you might not get a chance to complete yourself”. Perhaps, this is the reason why Twitter provides you with only 140 characters to post. However, with this limitation of words comes the difficulty of reaching the targeted audience. Also, the average interaction rate on Twitter is 0.03% only. In simpler words, for every 1 million followers the average interactions are 300, which means there are very less chances of reaching to even half of your followers.

A research by more than 100 brands has found that there are certain tactics to drive the highest traffic from Twitter.

•    Include auto-expanded photos:
Twitter is gradually converting into a visual network and adding photos and videos can greatly improve your organic reach. A recent study by Buffer has shown that an average number of tweets with photos get 35% boost in retweets while videos manage to receive 28%.

•    Leverage Real Time:
Twitter is certainly all about real time events and conversations and this is why a majority of brands have seen a huge jump in their retweets and organic reach by leveraging real-time. Make sure you stay true to your brand while joining in the conversation. 

Here is a great example to justify what we are talking about:
British airways tweet when the Royal baby girl was born:

3.    Google+: Google+ is the product of the search engine giant Google. Therefore, it is the best social media platform present today. However, Google+ has recently removed most of its features. It only has limited features now such as communities and collections. And in order to make the most of these features, you have to be active on it. Facebook and Twitter being the most popular platforms make many webmasters overlook the power of Google. However, you probably don’t know that for every Google+ interaction, a brand attracts 0.09% of follower count which is less, but it can be increased if you share it in different communities and collections.  

4.    LinkedIn: A post on LinkedIn can attract 20% organic reach provided it engages users. This number can even increase up to 60% only if you post more often. To boost the organic reach on LinkedIn, you should post more professional and informative data. For an instance, you can post case studies or may be an informative article on how to set up a business. Anything and everything you post on LinkedIn would help you widen your professional network. However, you need to ensure that you post at the peak time i.e. during business hours.

5.     Pinterest: You need to make sure that you have an active Pinterest account if you want to promote your brand. Studies have revealed that the organic reach on Pinterest is much more than Facebook and Twitter because your pins are visible to greater number than the number of your followers. You probably don’t know that a Facebook and Twitter posts offer 90 and 24 minutes of visibility respectively whereas Pinterest can provide 151,200 minutes according to a recent study. To improve organic you can add PIN IT button on your blog and share infographics on your Pinterest account. Really, sharing infographics on Pinterest does work.

6.    Instagram: Instagram, as you know is used to post pictures and videos. And it is actually very difficult to measure your organic reach on this platform. As a matter of fact, Instagram holds a total of 20% of the Organic Search.

Hastags:
You can improve your organic search on Instagram by actively commenting on other followers’ posts. Using the correct #hashtag can help you big time because that is used for the searching on social media.

Shoutouts:
Shoutouts are another way to reach a wider audience. However, only few brands are aware of this strategy and thus it is hardly used. In shoutouts, you can ask account holders with a large number of followers to share one of the best photos of your brands with his/her followers to improve organic reach and in return you can do the same to give back the favor.

Although the organic reach has declined but it would be too soon to say that it is out. Because technology can surprise you anytime.

Author Bio - Nirdosh has a knack for exploration and loves to dig into WordPress, and share her knowledge with others. She is currently working with WP Daily Themes. She is also a programmer, a writer and a motivational speaker.

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Top 3 Feature-rich and Quality Photo Gallery WordPress Plugins

As a matter of fact, there is no shortage of WordPress plugins. There are hundreds and thousands of plugins available to choose from. And Photo gallery Wordpress plugins are no exception.

All the photo gallery WP plugins offer features that improve your way of showing images on your site. However, with the so many options come the difficult to choose the best. Therefore, we have compiled a list of top 3 best and feature-rich photo gallery WP plugins to help you choose only the best for your website.

1. Foo Gallery
Foo Gallery is on the top of the list simply because it allows you to show your images in a variety of formats. Once you install and activate this plugin, you will see an “add gallery” option added to the WP dashboard on top of the post editor. It features various gallery templates including standard thumbnail and masonry layout. The plugin also allows you to customize image link options, thumbnail size and other settings

Additional features:
•    Built-in gallery templates
•    Built on an extension framework
•    Custom CSS feature
•    Drag and drop rearrangement of galleries and images
•    Gallery custom post type
•    Albums built-in

2. NextGen Gallery
NextGen Gallery plugin comes with its own user-friendly user interface along with its own separate folders to save your images and database tables. Since it has so many features and options to offer, the user interface may look pretty complicated for the beginners. However, when you get a hang of it, you will find adding and deleting images and galleries a child's play. NextGen Gallery also puts up a button in the visual editor to make it easy for the webmaster to add galleries and images.

Additional features:
•    Also works with shortcodes or options panel
•    Offers multiple gallery types
•    Allows you to choose from a wide variety of options for slideshows
•    Allows easy customization

3. WP Canvas – Gallery
WP Canvas is yet another popular photo gallery plugin available for Wordpress users that simply expands the default use of WP galleries. With this plugin, you can expand to integrate more size, caption and other options. This plugin allows you to show a gallery in different formats including a carousel, a slider or a masonry format.

Additional features:
•    Comes with WP Canvas Gallery columns
•    WP canvas slider and carousel
•    Add a button to make adding galleries easier and convenient

These are by far the best photo gallery plugins available for Wordpress users. Hope you like it!


Author Bio:
Emma Watson is a WordPress Developer by Profession and Writer by Hobby. She Works for Wordsuccor Ltd., Providing Wordpress Plugin Development Service to global clients. You can connect with her on Google+, Facebook, and Twitter.

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Top 10 Best Free HTML5/CSS3 Bootstrap Blog Themes

Blogging has become one of the most integral parts of marketing strategy of any business. While it is similar to a normal website, it emphasizes on providing information in order to educate a person regarding some product or service. It has been carefully analyzed that people tend to research about a product or service before buying it. Therefore, it is mandatory to have a blog for your marketing. HTML5 is the latest and most reliable programming language. To begin with, you can choose from a number of free HTML5 Blog themes. Choosing the right one out of those can be a time consuming task, hence you can choose the appropriate theme from below given list of top 10 free HTML5/CSS3 Bootstrap blog themes:

1.    Clean Blog:  As clean and simple as the name is Clean Blog theme uses minimal design and let the visitor concentrate only on the content. It is the right fit for any kind of business that wants to educate their user regarding anything. Unlike other blogs it doesn’t confuse you with so many widgets popping out of everywhere on the window. The built-in features of the blog include a homepage, page to introduce yourself, a sample post and a contact me page. Clean blog is also responsive which means you can reach more people as it can be opened on any mobile device.

Get this theme here: http://startbootstrap.com/template-overviews/clean-blog/

2.    Blog Post:  It is a Bootstrap blog website that uses the Bootstrap features efficiently to craft unique blog posts. It provides you with the sidebar widgets and comments widgets to engage your audience in a better way. As a template it provides you with a sample post with embedded image header and the customizable design elements.

Get this theme here: http://startbootstrap.com/template-overviews/blog-post/

3.    Blog Home:  You can integrate Blog Home with Blog Post. The Blog Home provides a proper navigation bar and the Blog Post section is separated from the home section. You can easily customize all the widgets provided in Blog Home. Moreover, it is fully responsive.

Get this theme here: http://startbootstrap.com/template-overviews/blog-home/

4.    Coffee Break:  Coffee Break is best suited for the small scale business. It can be used for personal blogging, restaurants, travel and lifestyle blogging and so on. It might not be the right fit for the corporate sector though. It is very user-friendly and eye catchy designs are enough to make the first impression on your visitor. It has a built-in slider and a compact slider as the footer of the blog.

Get this theme here: https://w3layouts.com/coffee-break-a-blogging-category-flat-bootstrap-responsive-web-template/

5.    Quickly: Quickly is a perfect blog theme that displays flexibility of Bootstrap. This is meant for writers specifically. It gives you a wide variety of fonts, widget concepts and everything to enhance your blogging experience. It also lets you promote your online presence with the help of social media widgets.

Get this theme here: https://w3layouts.com/quickly-a-blogging-category-flat-bootstrap-responsive-web-template/

6.    Voguish: It is perfect for fashion blogging. If you want to promote your fashion merchandise over internet, you should definitely opt for Voguish theme. It has a beautiful slider to depict the beautiful fashion trends in style. It also has Twitter integration that displays the tweets from your profile. It is the perfect combination of HTML5 and CSS3.

Get this theme here: https://w3layouts.com/voguish-a-blogging-category-flat-bootstrap-responsive-web-template/

7.    Floral: Floral theme is for the ones who prefer sophistication. It uses a traditional template that has a strong menu on top. For posts, the template has a Title, Image, Content and the many background patterns to enhance the reading experience. It displays related posts in a widget which lets yours user stay on your blog for more reading.

Get this theme here: https://w3layouts.com/floral-a-blogging-category-flat-bootstrap-responsive-web-template/

8.    Konstructs: Konstructs is meant for the tech-savy people. Technical blogs can use this theme for free without compromising on technology. It displays the content in a grid format. There are widgets which can be used for promoting yourself. The Konstructs template provides space for sharing stories and pages with professional approach.

Get this theme here: https://w3layouts.com/konstructs-a-blogging-category-flat-bootstrap-responsive-web-template/

9.    Animus:  Animus has used full-grid templating patterns first out of all. It provides a lightweight list of colors and backgrounds so that the readers do not get carried away by the look. It is a professional theme which can be aptly used for various business niches.

Get this theme here: https://w3layouts.com/animus-a-blogging-category-flat-bootstrap-responsive-web-template/

10.    Personal Blog: Just like the name says, this theme can be used for the personal blogging. From sharing stories to experiences, you can share all types of content using this blog theme. It has simple home page that displays the list of all recent posts. It displays the written content in an effective manner with a small comment box for others to give views on the posts. It has a navigation bar, a logo and you can archive any data.

Get this theme here: https://w3layouts.com/personal-blog-a-blogging-category-flat-bootstrap-responsive-web-template/

You can go with any of the above themes to start with blogging. Every blog theme has different features as per different needs. Once you are clear about the purpose of the blog, you can download the theme and then are set to promote yourself and your business.

Happy blogging!


Author bio

Alice is a great snooker player and likes to do out of box activities in his free time. He works for http://www.essay-on-time.com as content writer.

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How Social Networking Impacts People Life

Social media has made an impact on our lives in more ways than one. It not only has changed the way we communicate, but has also allowed us to expand our networking group.

Here are some top areas of our life that social media has strongly affected.

How we do Business
Not too long ago, advertising your business meant a good amount of capital investment. But not so anymore, thanks largely to social networking sites, like Facebook, Twitter, and the like.

Today, almost every business has a presence on these networking sites—and for good reasons. One, advertising online doesn’t cost much. Second, the potential to reach out to a bigger audience group is tremendous (Millions of people log in to Facebook, Twitter, YouTube, etc. every day.). A recently-published article in a leading international daily has concluded that for most small businesses with no ad budget, Twitter is the sole source of marketing that is one of the examples of social media marketing.

With that said, advertising is not the only thing in which social networking sites have proved useful. They also help small businesses collaborate with others and find new employees through Twitter searches, interest-focused Facebook groups, and niche social networking sites. 

How we Connect with other People

Most of us like connecting with people who share our interests, and there is no better place to find and connect with like-minded people than social networking sites. Even if your area of interest is a little different than those of the majority of people, for example 16th century poetry, you are likely to find a Facebook group about it or many other people with interest in it on Twitter.

According to a recent study, the time we spend on online networking sites has increased many times over the last few years. While Facebook is still used mostly for connecting and staying in touch with friends, almost half of Twitter users use it to stay connected with their friends.

No doubt, there’s only so much that one can share on Twitter and Facebook. However, people regularly expand their online interactions to in-person meetings.




How we get our News

Each morning, many social networking site users check out the stories posted by their friends and people they are following before logging on to a news site or reading an actual newspaper, partly because of the ‘trust’ factor; after all, these are the people we have chosen to follow.

However, this is not to say that RSS feeds are not being used anymore to stay up-to-date on publications and blogs of interest, because they are. In fact, they are just as popular today as before. However, the list of sources worthy of our attention has grown significantly in the last few years. Moreover, social media gives us a chance to not only get our daily dose of latest news, but to also talk about it with the person posting it.

How we Raise our Voice

Social media increasingly is being used by people to run a social awareness campaign or to raise a voice about things important to them. And with more and more people joining social networking sites, this trend will only get stronger.

About the Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Pune and has an experience of 6 years in the field of content writing and blogging. Her work has been published on various sites related to Tableau Training, Hadoop Training, Digital Marketing and more.

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A Quick Fix: 5 Common Smartphone Problems and How to Fix Them

A smartphone or a mobile phone is the one gadget most people cannot leave home without. It’s used by everyone no matter what age- Adults use their mobile phones to store important information, send emails and communicate with coworkers. Teenagers use mobile phones for access to the internet or social media. Young or old, a smartphone has become a necessity. Unfortunately, our phones are also prone to damage and malfunction.
Because of our constant use for it, we often don’t have time to go to a service center to have our phones fixed. What you don’t know is that some common smartphone problems can easily be fixed by you! So save yourself a trip to the service center.


Here are 5 common smartphone problems and how to fix them!


1. Battery Problems: Every mobile phone needs a battery, without it, your smartphone will not work. The battery is also one of the reasons why we experience phone overheating. Have you found yourself thinking “why does my phone get hot?” or instances when you want to scream “my phone won't charge?” You are not alone. Battery problems are fairly common for all mobile phones.

2. Performance Bug: Have you experienced mobile hanging? Top Ten Problems says “Slow processing happens due to the less space in internal storage or may be some apps are used frequently. When needing a phone to work efficiently and what a user gets is slow processing. Slow processing may also occur due to the excess use of the apps that are heavy in storage. Proper optimizing and cleaning of apps can eliminate this slow processing problems.”

3. Storage - This is a common problem for iPhone users especially those who have purchased 16GB iPhones. Over time, you realize that you are in need of more storage space and unfortunately, you need to delete unused apps. Purge your mobile phone of photos, data and other information that you no longer need.

If your mobile phone has a memory card slot then purchase memory cards in
the form of microSD cards. Geek Squad UK says “The best way to gain the largest amount of free space on your smartphone is to add or upgrade a memory card. Many Android and Blackberry handsets come with a memory card slot which
take MicroSD cards as standard and are used for boosting the phone's storage
capacity. If you are the owner of a Windows phone, a quick check of your manual
should confirm whether additional storage can be added (support for MicroSD
cards was brought in with the Windows Phone 8 handsets). If you are the owner
of an iPhone, the amount of available memory is decided when you purchase the
handset and cannot be expanded any further.”

4. Weak or No Signal:  When your smartphone all of a sudden, is unable to receive calls or messages and the signal indicator shows weak or no signal then worry not! In most cases, the problem lies with your data provider or the area coverage. Sometimes we enter rooms or fall into places where signals are really weak. A quick solution to this is to do a quick restart and soon, all your messages will come in again. Alternatively, you can also move to an area where there’s improved signal strength. There are many factors that could disrupt signal strength and moving to another area could easily solve your problem.

5. Cracked Screens or Immersion in Water: Accidents happen and unfortunately water and electronics are not a good mix as well as your smartphone taking a tumble down the staircase. Sometimes these accidents can be prevented with the help of sturdy mobile phone cases. They may be expensive but investing in mobile phone cases can save your phone from a cracked screen or from water entering its ports. Another fail safe protection for your smartphone is gadget insurance.

Have you experienced any of these
common smartphone problems? What solutions did you take in order to fix it?
Share your ideas and experiences in the comments section below.

Author’s
Bio: Joel Ekstein is an eCommerce retail expert with over 12 years experience
in the industry. He has had experience in buyer and inventory forecasting, marketing, and expanding customer base in new markets. Instead of the notion that offering 100% customer satisfaction hurts 20% of profit, Joel has proved that 100% customer satisfaction increases customer engagement and customer base which leads to 25% profit increase. www.protect-o.com | twitter.com/Protect_O

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How IOT is all set to Revolutionize the Marketing Industry?

The internet of things has gained traction since the value derived from data has considerably increased. The big data technology has provided organizations capabilities to make sense of their unstructured data. This has given way for more number of objects with embedded computing to collect more and more data. The trends indicate that by 2020 a staggering 50 billion objects with embedded computing systems would be bringing about revolutionary changes in the world.

One of the major changes that internet has brought in recent years is evolution of social media which is now becoming epicenter of online marketing. Similarly mobile internet backed by growth of Smartphone market has provided marketers an opportunity to collect real time information about their customers.

Customer Feedback through IOT

In today’s competitive market, internet has provided customers with knowledge and easily available options to select the best products at best prices. This implicates invoking customer loyalty is a big challenge for marketers.  The best way to counter this problem is to get feedback from the customer to tailor made the product or service according to customer preference.  The customers are less interested in providing feedbacks when they have plenty of options. The IOT devices with embedded computing and sensors can easily track the customer experience of the product. For example a sensor in a car can give car makers an idea on the usage pattern and performance overview of their product. This means instant feedback can be obtained which will help marketers to improve the product to suit customer preference.

Self Maintenance for better Customer Experience

One of the biggest reasons for customer dissatisfaction with a product or a service is when they have to call the technical support team after product or service is down.  A good product or service with a bad maintenance process can make customers switch to other brands. The IOT can support self diagnostics and through constant monitoring IOT objects can contact the support team before the product goes down altogether. For example, you are visited by an electrician to repair your air conditioner even before you made any call or even noticed that your cooling system is ineffective. This will create a wow effect amongst the customer with a maintenance process exceeding customer expectation.

Social Media Marketing through IOT

Social media channels like Twitter, Facebook, Pinterest etc have become a make or break branding platform for all the organizations irrespective of their size. Social media marketing efforts are easier to implement and much easier to monitor. There is an upsurge in organic traffic of the websites due to social media marketing. IOT will be the next big thing in the social media marketing trend as they can be optimized to generate automated posts. IOT can play a major role in observing social media communities to effectively target audience.  This will help marketers in keeping one step ahead of the coming trends to bank on them.

Conclusion
 
IOT has a huge potential to implement path breaking marketing strategies. More and more adoption of IOT technology will force marketers to innovate their marketing with the help of this technology. The combination of IOT and big data will provide unprecedented business intelligence to marketers which will evolve the whole marketing industry.






About the Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Hadoop Training, Big Data, Business Intelligence, Cloud Computing, IT, SAP, Project Management and more.

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Big Data : A Big Step for Big Life

Big Data has not only given giant companies new ways to maximize their profit, but also given data scientists and researchers a new way to understand and work on complex phenomenon, and also given generalists a new unique technique to generate their stories. A few years ago, forecast of future scenario of any company was just dreaming of dreamers, but the big data made it possible. Now company knows where they will stand after one year. This is revolution.

The overall cost of collecting and analyzing big data is quite high, so naturally, companies are trying to squeeze maximum information from their big data.

The ultimate value of big data is always dependent on how effectively companies use it to make more profit and how long is data expected to be relevant enough for use.

Difficulties in deriving information from big data

As the name suggests, big data is huge enough to make things very difficult for those who fetch valuable information from it. It’s like finding a needle in a haystack.  It really is a challenge for analytics to bring down the valuable information from millions of chains of data. But considering the importance of big data, big companies spend dollars to evaluate that valuable information. That’s the call of today’s global market.

Analytics-“Data’s value maker”

The quality of information fetched from big data is totally dependent on the quality of Analytics behind it.  Research shows that analytics is one of the biggest factors and differentiators between companies that fetch the most value from their big data and companies that don’t.

Analytics avail the hidden information to the companies, which help the policy makers to take accurate decisions in favor of companies, to maximize their profit. Increase in the income graph reflects the importance of analytics in big companies.

Data Explosion- “rise of fully digital world”

The explosion of world of data is pretty new. As is year 2000, only one quarter of all the information available in the world was stored in digital form, the rest was preserved on the paper, or over films or by any other analog media. But as the rate of expansion of data is very high, the situation has swiftly inverted. And today only 2% of the data are in non-digital form. This is a huge change which took place in the comparatively very short span of time. The need of digitization and advancement in technology is the root cause.

That day is not so far, when we have our dream world- “fully digital world”.


The Future- “Where data is everything”

In this rapidly digitizing world, a world of data is expanding exponentially. In a single marketing firm, millions of stacks of data are generated every day by customer’s transactions alone. These data are stored and preserved. And new hubs of data keep on adding. You can imagine, data are actually flooding.

The biggest challenge in today’s world is management and preservation of valuable data effectively. The data is to be preserved, because it holds valuable information with it.  Researchers and scientists are working hard on developing techniques to extract a maximum of valuable information from big data.

The future will definitely bring a new data dominant world. A world where anything and everything will totally be based on some data.  And by observing the pace of development of the digital world, anyone can say that- “that day is not so far”.


About the Author:

Vaishnavi Agrawal loves pursuing excellence through writing and have a passion for technology. She has successfully managed and run personal technology magazines and websites. She currently writes for Intellipaat, a global training company that provides e-learning and professional certification training.

The courses offered by Intellipaat address the unique needs of working professionals. She is based out of Bangalore and has an experience of 5 years in the field of content writing and blogging. Her work has been published on various sites related to Big Data, Business Intelligence, Project Management, Cloud Computing, IT, SAP, Project Management and more.

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