Ultimate 5 Caching Plugins for WordPress Users

The users like to browse fast loading websites and is also considered best for the search engine ranking. There multiple ways to boost your WordPress website, one of which includes selecting best web hosting plugin.

Here we discuss important plugins WordPress cache plugins that can boost your WordPress powered site and blogs.

But before you pick any WordPress cache plugin, make sure to take important consideration regarding your hosting and server configuration. For instance,  W3 total cache plugin works best with VPS or dedicated servers, whereas Super cache or hyper cache is considered best for shared hosting. Of course, there is no thumb of a rule here, but I have tried to explain some of the main advantages of these WordPress cache plugins. You may pick any of this plugin making sure that it matches with your server environment.

Here we go!

1. WP Fastest Cache 


WP Fastest Cache is one of the powerful caching plugin enriched with a variety of excellent features. Similar to other caching plugins, it creates static versions of the dynamic files. Moreover, the plugin does not clutter the WordPress admin section with multiple options.

The plugin uses the simple tabbed system by providing access to the caching options. The plugin settings can be done by clicking on the ‘WP Fastest Cache‘ menu of your website dashboard. It can be accessed in several different languages, and there is also a premium version which supports many additional features.



2. WP Super Cache


WP Super Cache is one of the most recommended WordPress caching plugins. It is very simple to install, use and can give you a good performance boost. It helps in generating HTML files from your dynamic blog and provides gzip compression. This gives its users the leverage to use your sub domain as a CDN in WP Super Cache for using HTML files like Image, Javascript and CSS.

This plugin is considered best for new users.

3.  W3 Total Cache


 It is one of the advanced cache plugins which works out of the box and offers advance caching mechanism. It is used by most of the popular Websites like Mashable, Smashing Magazine, etc. Its configuration may require little technical skills. The latest version of this cache plugin offers integration with CloudFlare. CDN can be easily configured with this plugin.

Some more notable feature of this top WordPress cache plugin are:
(a) Page cache
(b) Database Caching
(c) Minify CSS, JS
(d) CDN
(e) CloudFlare
(f) Works best with VPS and Dedicated hosting but works with Shared hosting too
(g) Caching of search results page

4. Hyper Cache



Hyper Cache is a quick and easy to configure cache system for WordPress users. It can be used on low resources hosting as well on high-end servers.

Some of its excellent features are:
(a) HTTPS ready
(b) CDN support
(c) bypassing caching for mobile devices or use a separate cache.
(d) Supports 404 error page
(e) Works well with plugins that add custom post types, such as bbPress.
         
5. Zen Cache  

 

Zen Cache is formerly called as Quick Cache. It is considered as an ideal choice to increase the loading speed of your website. Zen Cache takes real time snapshots of every page, post, link and caches them intuitively. It has advanced techniques to determine when it should send a cached version.

It automatically sets expiration times for cache files and allows a double-cache. The best of Zen Cache plugin is that it caches 404 error requests to reduce the impact on the server. And it is also WP-CLI compatible.

Wrapping up
There are many more WordPress cache plugins which can be added to this list. But here I have kept the list short and easy to pick. I would love to know which cache plugin are you using to fasten your WordPress blog?

Author Bio : Sophia is a trained WordPress developer working with WordPrax Ltd.- A leading HTML to WordPress conversion services company. If you're planning to convert HTML website to WordPress for a brilliant online presence, she can help you. Some stunning articles related to website markup conversions can be found under her name.

Social Profiles :
https://twitter.com/WordPrax
https://www.facebook.com/wordprax
https://www.pinterest.com/Wordprax/

Chicago SEO Company Professionals At Your Service!


Ever thought if the efforts of your brand promotion are moving to the right side and targeting the potential customers? To gain the best return on your marketing endeavours for your service or product, you need the guidance of an experienced and talented SEO expert who can support you in your website optimisation online. The services of SEO experts can give you benefits in the long run. These experts suggest befitting practices of search engine optimisation that fulfill the objectives and requirements of your business.

There are many Chicago-based marketing companies having experienced and qualified SEO professionals to guide you effectively so that you can undertake your activities of website optimisation successfully. Besides this, they help you in the promotion of your business campaigns to gain good ranking on the search engines. It is all because of SEO professional experts based in the Chicago SEO company. It provides a way on how to target your potential audience easily and faster to bring vast traffic to the site thereby allowing your business growth through global market.

Different SEO firms in Chicago offer you efficient marketing promotion and content writing services. Good content is essential for the high ranking on the search engines. The benefits of good copywriting services are to replace the gap between services and the products. The experts provided SEO content writing services aim to give you a positive impression of your brand and increase your position online by infusing creative ideas into effective communicative words according to the potential audience.

An experienced and qualified SEO content writer know the way of product or service promotion in a way that you can get maximum visibility of your website. By understanding the present market tendencies and the potential audience, they suggest strategic plans to guide the business in its top position worldwide. During the research phase, they identify the befitting key phrases for the site contents to increase its ranking in the search engines. These experts develop contents by following rules and regulation of search engines.

Experts working in Chicago based SEO firms may have good knowledge about different SEO techniques such as Meta tagging, social bookmarking, page optimisation, blogging, keyword selection, and link building. Besides this, they can guide to increase the traffic flow to your website through proper social media channels, marketing techniques and social media optimisation.  A good SEO professional can both execute and develop the SMO promotional campaign by guiding you to get visibility and make a strong connection through the different social media platform.  Also, these experts guide you in the phase of online reputation management. They help your firm of how to spread positive information, reviews and news about your company on the web.

To conclude, if you are thinking about your business promotion, you should consider the services of a good SEO Chicago-based company. It can work if you feel that your business is not moving in the right track and fails to receive adequate returns. You should go forward and get the assistance of the expert from reputed SEO companies in your local area.

Benefits of Targetting Long Trail Keywords



Even Social Media Marketing needs a strategy

The presence of social media in the lives of everyone around you is undeniable. If you develop a marketing strategy using social media that is successful, you will have many new clients and leads to pursue. The benefits of targeting long tail keywords and using social media are undeniable and the only way you will be able to get ahead in the world of small business. The following are a few steps to take when developing a strategy for your social media marketing.

Listen to What Everyone Is Saying

When you first start trying to develop your strategy, get online and listen to what everyone is saying about your product or product like yours. This helps you to determine who your target audience is and what they are looking for online. Many people make the mistake of just using one form of social media, which limits their exposure to potential customers. You may have started using a social media site as a user, but be sure to conduct your business persona in a much more professional way than you would your personal persona. This will allow your customers to see that you are serious about your business, which will help develop their trust in you.

Develop Your Content

The best thing for you to do with your online content is to use specialized keywords that are specific to your business. Be sure that the content that you put on your social media page is well thought out and professional sounding. The worst thing you can do is to put out unintelligible content that is impossible to follow and easily dismissed. The goal you should have is making sure that your content is informative for you customers and easy to follow for prospective customers.

Early on in your development strategy, you should evaluate how you measure the success or failure of your social media campaign. If you measure your success by the number of followers that you have on a social media outlet, it should not be too hard to have a great deal of success rapidly. But for more long term goals, such as expansion of your business, the success will come at a much slower wait but will be well worth the wait. You should make sure that you always keep the content and posts on your social media up to date to avoid having a stagnant page. Getting help from professionals on what to do regarding your content marketing is important and will help to ensure the success of this venture.

13 Logo Design Services You Can Use Today

As you build your company and website, you probably want to present something unique, something that is memorable about your company image. Many companies choose to create a logo to identify their brand and company. But often, creating an original logo when you are first starting out is too expensive.

So here are 13 logo creation applications or services that range in price from free to affordable. This list of free and paid services should help you find the best tools. One word of warning: Several of the “free” sites are free only for the creation process. Always read the fine print.

If you want to download the logo you’ve created and have unlimited use, there is a charge, and I tried to note when that occurs.  To be totally realistic, you could do some of this work yourself in Powerpoint or a decent drawing program, but there are small companies starting today that don’t have those software programs, and these mostly Web-based tools might appeal.

Free (or Mostly Free)

Supalogo is one of my favorites for creating a super-fast font-based logo. You type in your text, pick some options and hit download. You can even look at samples and click edit and start from there. Nicely done.

Logo Victory is a completely free logo design tool that lets you download a jpeg image. If you want other file formats, they have a small upgrade charge. They also offer paid services starting at $49. This was one of the only sites that offered a no-strings free logo.

Marketsplash is a completely free (with registration) logo design service. I was impressed with it. It is built and run by HP, which I mention in other places, but this tool lets you download a few different versions of your logo with a simple registration.

The Logo Creator is free logo creation software. No trial, no demo, fully free in return for a tweet. Yes, a tweet on Twitter and you can have their software for free. From the logos showcased on the site, it looks like a fairly robust application. The offer was tested and worked at the time of publishing this post.

CoolText lets you type out your company name and then choose different ways to stylize the font itself. Handy, fast and free if all you want is your name with a bit of energy to it.

Logo Ease offers a fully free logo creation tool. You have to register, but they let you create and download (they send you the link) the logo that you spent time creating. When you get your download link, it comes with instructions to include a link back to their site. They also offer paid services.

Logo Craft lets you select an icon from predefined categories, then add text and effects. Once it is ready, save the logo or download it for future use. You can access the logos you created anytime and edit them further. Very easy to use. They also offer a custom design service starting at $49.

Flaming Text is similar to CoolText, but I liked a few of their different options. I could see using sites like these for a young company, a nonprofit or a project. For some companies, this is all they might ever need.

Real World Graphics offers a few Web apps to help you create icons or favicons (those tiny little symbols you often see on websites and in social networks).

Sherv.net offers Icon Maker, which can be ideal for those who are building a company around their personal name and identity. It will let you take your photo into a cartoon-like drawing. It might work well for those building a Facebook page, too. Admittedly, this one is more of a fun creation tool and not a serious branding option.

Logo Venture is another service that appears to be best custom logo design service, you can get a logo for as low as $49.

LogoBlog is a free logo creator similar to CoolText and Flaming Text. No registration, just download your completed font logo in a few different formats.

GRSites offers logo creation, text box creation (such as for a sidebar or additional column area on your blog or site), and other design features like textures. They do ask for a link back to their site, but offer some nifty tools.

Tweak offers a completely free logo creator for a low-resolution JPEG image file. If you want a higher resolution JPEG or an EPS file for a high quality print job, you can purchase them for $9.95 and $29.95, respectively. Fast and easy to create, focused on font specific layouts, and you have to register to get to the download page.

Lift Your Ratings with Local SEO


Are you looking for a way to boost your ratings on local online searches? Well, then you need to sharpen your local SEO skills with the help of a reputable agency such as Blue Hat Marketing Company (http://bluehatmarketing.com/.) Thanks to their qualified support and service, getting in touch with your target audience right at home could be easier than ever. When more clients know that you exist right in their own neighborhood, you can expect more business and profits to come your way.

Snag Views Right at Home

With local SEO services from a professional agency such as http://bluehatmarketing.com/, your business can rub elbows with the locals and capture the attention of consumers who are living right in your own neighborhood. You will actually be more likely to increase your client base if you focus on local strategies and techniques because people will be more likely to visit a company that is within walking or short driving distance. Being located in the area of your target demographic will also help you rank higher on search engines like Google and Yahoo! so that more Internet users are going to see you and give you some clicks.

Use the Right Tools

With the help of a renown SEO services company, your business can get the assistance it deserves, which will help it to boost its rankings and site traffic. What makes the SEO experts so helpful is that they already have the knowledge and expertise that can get you up and running in no time. Whereas you could school yourself on the ins and outs of search engine optimization, you could let a professional work alongside your business and do the legwork for you. These pros know how to use Google’s Web tools and other techniques to get your website linking to internal and external pages, utilizing the most suitable keywords, and fitting it all into a smooth and seamless web design.

Choose the Right Services

Thanks to incredible resources such as online directories and customer reviews, your business can speak for itself while you work on in-house projects. That is the great thing about search engine optimization techniques; they do a lot of the work for you so that you can focus on serving your current clients to the best of your ability. Using Yelp, Google, and other online tools will provide more information to potential clients who want to know more about your company.

Keep Track of Progress

Finally, it is of the utmost importance to keep a record of how your SEO strategies are working out. It’s great that you have employed the techniques and practices, but in order to make the most of them, you need to be able to see what is working and what isn’t. Also, keep an eye on the competition in your industry or market, because the Internet is a dog-eat-dog world, and there is only so much room for local businesses to share. So check out where your strategy is strongest, as well as where you could revise tactics. All of this planning will be worth it in the end.

Latest Trends in Android Application Development

Nowadays people prefer to use smartphones to manage their different tasks in daily life.Majority of smartphone users use android operating system, due to its huge user base, field of android application development has evolve rapidly. Here are some hottest trends of android application development.

Secured Mobile Apps


Every person who use smartphones, worried about the security of his personal information, that’s why they vacillate to download those apps, which don’t come up to their security standards.Mobile app developers are discovering new ways to make mobile applications more secure, so that they can encourage users for maximum downloads. Security of mobile application has gain the high importance in this year, and this trend will continue to rise in future.

Enterprise Mobile Apps


Nowadays people are becoming more habitual for mobile applications and they prefer to shop different products through smartphones. Due to this reason, most of the companies are now approaching their customers via smartphones. That’s why enterprise mobile applications are in huge demand and hundreds of enterprise apps are released daily on Google play store. We will see an upward trend in enterprise mobile app development in future.

Cloud Based Mobile Apps


Mobile technology and cloud computing are growing relatively. Cloud technology allow mobile app developers to limit the size of mobile applications, this feature also help in resolving memory issues and bandwidth problems. As there are many benefits associated by the simultaneous growth of these technology, the development of cloud based mobile apps will continue to rise in future.Integration of cloud technology allow mobile app developers to explore new opportunities in the field of mobile application development.

Rise of Swift Programming


Google Inc. is planning to incorporate Android platform with the swift. Easiness of Swift will offer many benefits to Android app developers.The integration of Swift technology will help developers to mitigate offline and online differences especially for e-commerce mobile applications.Current platform of Google runs on Java as a core language and the incorporation of Swift will not replace it, but with the integration of Swift as open-source will discover as a good fit for the Android platform.


IoT Will Occupy the Center Stage


Evolution of IoT will take Android applications to the next level in the future. IoT is currently integrated with many Google’s devices like, Google Glass, iWatch and many more. Integration of IoT with mobile app open endless opportunities for developers to develop amazing mobile apps.If you have a plan to develop and Android application in future, then you will have the opportunity to explore all the opportunities evolving in mobile app development industry.

Tech Wearables



Wearable technology has become one of the most interesting subject in mobile app development industry. Now, health care industry is dominating the wearable technology, but it can be used in many fields to increase efficiency and productivity. Mobile app developers are giving huge attention to this new rising trend and we will see some exciting innovations in the fields of wearable tech in coming years.

Amazing Features of WordPress CMS


WordPress has now become one of the most widely used CMS on the web. Today people are attracting towards the WordPress with an aim to manage professional websites with lots of ease. WordPress is powered with thousands of beautiful themes, which allow you to develop amazing websites with ease of content management. Developers can also modify the appearance of the website with the client requirements. Among all available content management systems, WordPress require minimum technical knowledge, which allow a normal user to manage his professional looking website without the need of computer programmer.But if you require complex customize website, then you require the services of professional website developer. Unquestionably WordPress CMS allows lots of amazing features, in this article I will discusses some topmost features of WordPress themes.

Responsiveness 

 

Responsive website is the amazing feature of the WordPress CMS. With the increasing attractiveness of mobile devices, people users now prefer to access different websites via smartphones or other mobile devices.This increased demand exhilarated developers to use WordPress CMS, which allow users to see website content efficiently on different mobile devices.Responsive websites developed on WordPress CMS looks seamless on different mobile devices, either it’s a desktop screen, tablet, laptop or smartphone. With the help of WordPress CMS, you are not require to develop different versions of websites for multiple devices, now you can use a single website which provides enrich user experience to desktop and mobile users. 

Openness to Search Engines


Openness to Search EngSearch engine acceptability is an important aspect for every website,WordPress offer themes which have inbuilt features that helps in site optimization on search engines. This help web markets to optimize the website for Google and other search platforms. WordPress themes enhance the readability of the website and also helps in elevates the speed of a website. Regular publishing of fresh content helps a lot in improving the visibility of website, with the help of WordPress CMS, user can easily update the content of the site and enhance the ranking of websites in search engines.


Easily Customize Features

Using a ready-made WordPress theme certainly save time and effort, but if you require customization of the theme to change the feel and look of the website, WordPress CMS allow hundreds of customization features. They allow change of font style, background color and much more. By inserting customize PSD files with WordPress themes, user can easily modify the design of the website.



Integration of Social Media


Social media sites have become the key factor in digital marketing arena. Websites marketers are proficiently using social networking sites for marketing their websites and distributes the content of their sites in an attractive way. WordPress CMS allow social media integration for all famous platforms like Facebook, Twitter, Instagram, Google and much more. Incorporation of social media website with WordPress CMS distribute your content to maximum number of people through their social media accounts. These are the few prospective features offered by WordPress CMS that can help to build professional looking websites, from services sites to news portal or e-commerce websites.



Author Bio

Sebastianis a digital marketing manager at Logo Crust– A Graphic design firm, hisblogs focused on digital marketing trends and website design.Healso provide consultancy on digital marketing strategy and implementation,with an emphasis on generating new prospects.

What kind of Designing Consistency Challenges are Faced When You Start Designing Any Website?

Every designing choice that you choose is going to have significant influence on every online website viewers in every one or the other ways. How you choose to design your website defines how long you can keep your viewers intact. Every time its people who choose to visit your website for the first time, will definitely leave a huge impact on your designing styles that will further help you decide your designing styles. However,  viewer's response towards your website designing style is what makes you renowned among other brands that lets you define your organization and years of achievement.


Our next step defines various checklists that might affect your web designing styles. One way to achieve it is by keeping a proper track on whether websites that users view are actually consistent enough to engage them for a long time?  Taking a step towards  a proper step to design any website will surely  benefit your process of designing styles.

Here you can have a look on few criteria that you should consider while maintaining designing consistencies:

•    Typographic consistency level.
•    Vertical consistency rhythm.
•    Typographic alignment consistency.
•    Typeface consistency.
•     Typographic navigation procedure across the web page.
•    Graphical consistency patterns.
•    Convey a consistent information through various website  images.
•    Color matching patterns.
•     Image texture consistencies.
•    Maintaing a single image size across the website efficiently.
•    Colour consistency level across your whole webpage.
•    Proper Icon and button consistency placing methods.
•    Initiating same icon across the webpage.

Above are few points that every web designer should consider while designing any website.

What kind of consistency challenges are associated while designing your website?

Well, maintaining your web designing  consistency is extremely an important factor to be taken into consideration to avoid any kind of consistency issues by initiating users to understand about your website goals. Almost half of the web designer  fails to develop a professional  web designing consistency level that is highly important for attracting more and more online viewers to promote your website as well as for promoting your brand power. So what kind of consistency challenges you can face in terms of web designing process?

Here are key points:

•    Loosing brand identity easily
It's quite an usual thing that most of the viewers might get distracted from any website page that they are viewing. One of the key reasons for this is, sudden changes that are made into your designing styles for your websites to match the current market trends and as a result it often leads to loosing your brand name.


Solution: One way to avoid this is: it should be
kept in mind for every web developers that they  
should constantly look for how other brands, how
they are maintaining their designing consistency
level to promote their brands and websites.

•    Difficult to maintain a consistent website designs
To acquire all the web designing consistency features, it is necessary to keep your website contents updated everytime to increase the traffic of your website in various search engines.

Solution: Such challenge can easily be overcome by working with wide range of web designing styling guides. But yes this is also true that frequent website content monitoring process can be highly beneficial for  maintaining any website's consistency level.

•    Working with fresh web designing patterns

Maintaining high quality content on your website can sometimes be a challenging task. Designing consistent websites plays a vital role for promotion of your newly developed  brands. Adding new events and fresh designing styles will initiate a unique platform for every viewers to stay on your website for a long time.

Steps to enable a high web designing consistency rates:

•    Distinct and Consistent Typography




•    Following a simple designing pattern
•    Enhanced visual treatment

Why designing consistency is important for developers?

•    To avoid confusion
•    To engage more and more viewers on your website
•    For branding purpose
•    Increasing your returns


Types of designing consistencies:

•    Internal Designing Consistency

Within internal web designing consistency, there are few methods to be included:

Color
Color consistencies for your website designing throughout your website plays a vital role.

Layout grid and navigational structure
Every web designer should follow a proper layout patterns as well as proper navigational process throughout your website designing patterns.

Working with proepr background elements
Attaching Advance Web logos

Working with advance and enhanced web logos defines high website designing consistency levels of website. Working with proper icons help users learn about your website easily.   

•    External Designing Consistency.

External Designing Consistency deals with the following designing rules:





1.    User interface elements.
2.    Layouts.
3.    Links.

Creating style guides:


•It describes regarding advance web designing consistency guidelines and standards for different types of products to ensure high designing consistency rates of your websites.

•Offers a deep understanding of basic templates, style sheets, designing rules and various designing methods.

•Every web designer should concentrate on reading an entire style guide document before working on any website projects.

Clarity
 
Clarity is another consistency feature that plays a vital role in designing your website with high consistency level. Here are few facts that you should take into your consideration in terms of consistency rates of your web designing styles:

•    Website's screen information must be short and relevant.
•    Should be able to convey users about various products easily.
•    Apply  minimum keystroke effort on your websites.
•    Obtain relevant inputs for designing any website
•    Should be easy to understand your website content.

Consistency in the Cross-Channel Experience


Users often follows a Cross-Channel User Experience process that are identified under four key elements of a usable cross-channel experience:

•Consistency.
•Seamless.
•Availability of designing materials.
•Context Specific.

Author Biography:
With the promising and effective experience Samuel Dawson has contributed a lot in website design and develpment industry. He has been a great developer who loves to convert website to WordPress files  in Rochester, USA. He shared a significant content above on the visual consistencies that are faced during web designing.


Top 6 Social Media Platforms that Offer the Greatest Organic Reach

 
Social media platforms are a great way to reach out to a wider market and get their genuine opinions about your products and services. However, with the ever-increasing competition in the market, organic reach has been replaced with the paid reach where marketers spend money to promote their business on Social Media. Unfortunately, this is not how you succeed in your online business and drive genuine traffic to your site. Therefore, it is quite necessary that you realize the significance of organic reach and work for it.

We have compiled the list of top 8 social media platforms that offer greatest organic reach. Have a look.


1.    Facebook: 
Facebook is certainly the best platform to promote your website. But the increasing popularity of this social networking site has arisen many challenges for the webmasters. Facebook has recently proclaimed that it will minimize the overly promotional page posts. With this proclamation comes the bad news for a majority of webmasters since it was one of the best ways for pages to improve their organic reach directly. A study has shown that Facebook pages that have million likes receive only 2.27% average organic reach. As an instance, if your page has 64.5 million likes, you can only reach around 1.5 million fans. Thus you have to pay to increase your organic reach. However, there are various ways to improve your organic reach such as posting fascinating content, videos and sharing things that your audience is most interested in.  

Tips to improve organic reach:

1.    Post at non-peak times: Yes, you probably have heard that you should share your content at the peak times. But let’s consider it this way, if there is less things being shared on Facebook, there are more chances for you to stand out.

2.    Share self-explanatory images: It has shown that self-explanatory images reach more audience than normal images. The matter of fact is that nobody likes to read long articles word by word. Web users like to scan information and nothing beats self-explanatory images.

3.    Listen to your audience: It’s always a bright idea to engage your audience with questions. This way you can ensure that you are serving to the right audience with the right products.


2.    Twitter:
Twitter is yet another most frequently used Social Media platform to post the recent updates. It is said, “Be brief, for you might not get a chance to complete yourself”. Perhaps, this is the reason why Twitter provides you with only 140 characters to post. However, with this limitation of words comes the difficulty of reaching the targeted audience. Also, the average interaction rate on Twitter is 0.03% only. In simpler words, for every 1 million followers the average interactions are 300, which means there are very less chances of reaching to even half of your followers.

A research by more than 100 brands has found that there are certain tactics to drive the highest traffic from Twitter.

•    Include auto-expanded photos:
Twitter is gradually converting into a visual network and adding photos and videos can greatly improve your organic reach. A recent study by Buffer has shown that an average number of tweets with photos get 35% boost in retweets while videos manage to receive 28%.

•    Leverage Real Time:
Twitter is certainly all about real time events and conversations and this is why a majority of brands have seen a huge jump in their retweets and organic reach by leveraging real-time. Make sure you stay true to your brand while joining in the conversation. 


Here is a great example to justify what we are talking about:
British airways tweet when the Royal baby girl was born:


3.    Google+: Google+ is the product of the search engine giant Google. Therefore, it is the best social media platform present today. However, Google+ has recently removed most of its features. It only has limited features now such as communities and collections. And in order to make the most of these features, you have to be active on it. Facebook and Twitter being the most popular platforms make many webmasters overlook the power of Google. However, you probably don’t know that for every Google+ interaction, a brand attracts 0.09% of follower count which is less, but it can be increased if you share it in different communities and collections.  

4.    LinkedIn: A post on LinkedIn can attract 20% organic reach provided it engages users. This number can even increase up to 60% only if you post more often. To boost the organic reach on LinkedIn, you should post more professional and informative data. For an instance, you can post case studies or may be an informative article on how to set up a business. Anything and everything you post on LinkedIn would help you widen your professional network. However, you need to ensure that you post at the peak time i.e. during business hours.

5.     Pinterest:
You need to make sure that you have an active Pinterest account if you want to promote your brand. Studies have revealed that the organic reach on Pinterest is much more than Facebook and Twitter because your pins are visible to greater number than the number of your followers. You probably don’t know that a Facebook and Twitter posts offer 90 and 24 minutes of visibility respectively whereas Pinterest can provide 151,200 minutes according to a recent study. To improve organic you can add PIN IT button on your blog and share infographics on your Pinterest account. Really, sharing infographics on Pinterest does work.

6.    Instagram:
Instagram, as you know is used to post pictures and videos. And it is actually very difficult to measure your organic reach on this platform. As a matter of fact, Instagram holds a total of 20% of the Organic Search.

Hastags:
You can improve your organic search on Instagram by actively commenting on other followers’ posts. Using the correct #hashtag can help you big time because that is used for the searching on social media.


Shoutouts:
Shoutouts are another way to reach a wider audience. However, only few brands are aware of this strategy and thus it is hardly used. In shoutouts, you can ask account holders with a large number of followers to share one of the best photos of your brands with his/her followers to improve organic reach and in return you can do the same to give back the favor.


Although the organic reach has declined but it would be too soon to say that it is out. Because technology can surprise you anytime.

Author Bio - Nirdosh has a knack for exploration and loves to dig into WordPress, and share her knowledge with others. She is currently working with WP Daily Themes. She is also a programmer, a writer and a motivational speaker.