5 Steps To Marketing Your Law Blog

Even if you are not an ardent internet user, you don’t have to be told that blogging is one of the most effective ways to market your law firm today. You may not enjoy blogging as much as some others do, but it is absolutely necessary for you to ensure that you have an active blog if you want to get your firm’s name out there.

A common mistake made by legal professionals is underestimating the whole blogging process. Here are a few tips on how to effectively develop and market your blog:

Decide your approach:

Before you start your law blog, you should decide on what type of approach you’d like to use for your blog. Do you want to write about law in general or would you prefer to write about a specific area of law? If you are a law firm specializing in a particular field of law, then you should concentrate your efforts in providing information in this field. This will establish you as a professional in this area and you will attract a specific niche of readers interested in this area of law.

Professional or do it yourself

Your next task is to determine if you would like to hire a professional to provide you with articles for your law blog or you’d prefer to write the articles yourself. Hiring a professional will mean that you get professionally done articles at regular intervals. Your blog will therefore have fresh content every so often. Writing the articles yourself will mean that you can share your own personal experiences and therefore give the blog an even more personal touch. You can also opt to combine the two. Have some articles done professionally and provide some of your own personal articles for the blog. You’ll therefore always have fresh information on your blog and keep your readers hooked.

Linking your blog:

Link your blog to your law firm’s website and other social networking accounts. Ensure that updates are provided on these accounts whenever you post new information on your blog. Ask your friends and family to connect to your social networking accounts so that they can get updates as well. You can also request them to share any interesting information from your blog on their social networks. This is a great way to get your law firm’s name out there.

Submitting to directories:

Submit your blog to a blog directory. There are countless directories to which you can submit your blog and get it out there. It is best to submit the blog to a law specific directory such as blawg.com. However, even general directories have law specific categories that your blog will be placed under. Simply ensure that you submit to popular directories that have high ratings with internet users.

Connecting with other bloggers:

Connect with other law bloggers and comment on their blogs. This is a great way to get recognition as an expert. Be sure to include a link to your blog in your signature. Those reading your comments may be curious to find out more about you and your law firm and follow the links that you provide. Marketing your blog is equal to marketing your firm. Invest the resources required to get the best out of blogging.

Melissa Trowbridge is marekting professional from Atlanta, Georgia. She specializes in promotions for law firms and legal services companies.